Airline Strategy Manager

AirAsia; Sepang; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading low-cost airline is seeking an Airline Strategy Manager in Selangor to oversee strategic planning, fleet management, and market intelligence. The ideal candidate should possess strong analytical skills and extensive experience in airline strategy. This role offers competitive benefits including physical and emotional wellbeing programs, and free flights.

Benefits

Health and fitness amenities

Paid time off

Free flights

Qualifications

• 6+ years’ experience in airline strategy or operations management.
• Proven success in Board-level strategic projects.
• Strong understanding of airline economics.

Responsibilities

• Manage the Group’s annual and 5-Year Strategic Plan.
• Lead major aircraft evaluation projects.
• Produce Board-level strategy documents.

Skills

Strategic Planning

Market Analysis

Fleet Planning

Competitive Strategy

Financial Modelling

Education

Bachelor’s degree in Business, Economics, Aviation Management, or related field

Job description

Location: RedQ

Department: Airline Strategy & Investor Relations

Entity: AAAMS

Status: Full time

The Airline Strategy Manager reports to the Chief Strategy & Investor Relations Officer, assists with the Group-level strategic planning process for all airlines under the Group portfolio, ensuring alignment with corporate vision and shareholder expectations. The role encompasses long-term network and fleet planning, market intelligence, competitive benchmarking, and the delivery of board-ready recommendations on growth, transformation, and profitability. The role also covers strategic initiatives to support growth objectives while strengthening the Group’s business core.

WHAT YOU’LL CHAMPION

Strategic Planning & Execution

• Manage with the formulation of the Group’s annual and 5-Year Strategic Plan, covering all operating airlines.
• Oversee the annual refresh of the 5-Year Network & Fleet Plan, ensuring integration of growth targets, market demand, and operational capacity.
• Develop KPI-linked strategic roadmaps to guide cross-functional execution.
• Drive strategic initiatives that balance growth objectives with resilience in the Group’s core businesses.

Long-Term Fleet & Network and M&A Strategy

• Lead major aircraft evaluation projects in collaboration with cross-functional teams, including configuration analysis, commercial modelling, and sustainability assessments.
• Manage strategic fleet orderbook reviews, preparing detailed Board papers with CAPEX, delivery timelines, and route deployment plans.
• Translate macroeconomic, market, and regulatory insights into actionable network expansion recommendations.
• Assess opportunities for mergers and acquisitions (M&A), joint ventures, strategic investments, and collaborations to strengthen growth corridors and unlock new markets.

Market & Competitive Intelligence

• Maintain oversight of competitive developments, market shifts, and capacity changes across key geographies.
• Identify and assess market entry and growth opportunities with full financial and operational impact analysis.

Leadership & Governance

• Produce Board-level strategy documents for decision-making, including scenario modelling and financial justifications.
• Act as a key thought partner to the Chief Strategy & IR Officer on strategic priorities, risks, and opportunities.
• Prepare investment strategy documents for investors, lenders, and banks, ensuring clear alignment between financing requirements and fleet/network plans.

WHO YOU ARE

• Bachelor’s degree in Business, Economics, Aviation Management, or related field (MBA preferred).
• 6+ years’ progressive experience in airline strategy, airline performance, fleet planning, network planning, corporate development or operations management.
• Proven success delivering Board-level strategic projects such as fleet evaluation and planning, network plans, and corporate financing integration.
• Strong understanding of airline economics, market analysis, and competitive strategy.
• Demonstrated experience in P&L ownership or direct commercial impact accountability.
• Strategic Visioning: Ability to convert industry trends into actionable long-term strategies.
• Analytical Excellence: Proficient in market analysis, financial modelling, and scenario planning.
• Commercial Acumen: Strong grasp of route economics, fleet cost structures, and revenue levers.
• Board-Level Communication: Capable of producing concise, data-driven decision documents.

WHERE YOU’LL GO

Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars.

WHAT YOU’LL ENJOY

• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.
• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.
• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
• A unique Allstar culture like no other

OUR HIRING PROCESS

• Application received
• Candidate screening
• Interview(s) and assessment(s)
• Background check and/or other assessments
• Offer and negotiation

GET TO KNOW AIRASIA

AirAsia has been the World\'s Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.

GET TO KNOW US

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).

Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our vision is to connect people and transform lives in Asean.

Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.