Advertising Specialist - Google Ads

Hytech Empire; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading IT services company in Kuala Lumpur seeks a Google Ads Specialist to drive advertising strategies on the platform. The role demands experience in managing campaigns effectively to achieve optimal brand exposure and ROI, along with strong analytical skills and creativity for ad development.

Benefits

Medical insurance

Dental insurance

Hospitalization insurance

Birthday gifts

Qualifications

• Over 2 years of Google Ads campaign management experience.
• Proficient in Google Ads platform operation and optimization.
• Strong analytical skills with proficiency in GA4.

Responsibilities

• Develop comprehensive Google Ads strategies based on products and market goals.
• Monitor advertising data in real-time and optimize campaigns.
• Conduct A/B testing and multivariate testing.

Skills

Analytical skills

Copywriting

Creative skills

Team skills

Education

Bachelor’s degree in Marketing, Advertising, or related fields

Tools

GA4

Semrush

Ahrefs

Job description

Add expected salary to your profile for insights.

This position is responsible for developing and executing the company’s advertising strategy on the Google Ads platform to achieve brand exposure, lead generation, and sales growth. The role requires a thorough understanding of Google Website and App ad types. By analyzing target audiences, market trends, and competitors, the specialist will utilize various ad formats and features on Google Ads to optimize performance and achieve the best ROI. Experience in sectors such as online exchanges, virtual currency, financial lending, or overseas live streaming is required.

Key Responsibilities:

• Develop comprehensive Google Ads strategies based on the company’s products and market goals.
• Set up ad accounts, conduct keyword research, write ad copy, and establish bidding strategies.
• Proficient in using various ad formats such as Search Ads, Display Ads, Video Ads, and PMax Ads.
• Monitor advertising data in real-time (CTR, CVR, ROAS, etc.), analyze performance, and optimize campaigns.
• Use tools such as GA4 to analyze data and understand user behavior and conversion paths.
• Conduct A/B testing and multivariate testing to improve ad creatives and strategies.
• Research target audience search behaviors and high-conversion keywords.
• Optimize keyword lists and eliminate ineffective keywords to improve relevance and quality scores.
• Create compelling ad copy and design high-quality images and videos for ads.
• Tailor ad creatives based on format and audience to boost CTR and conversions.
• Allocate ad budgets efficiently, control costs, and maximize ROI.
• Evaluate campaign performance regularly and adjust budgets and strategies accordingly.
• Analyze competitors’ ad strategies to stay updated on market dynamics and competition.
• Develop targeted strategies to gain a competitive edge.
• Manage daily Google Ads account operations.
• Generate performance reports and provide optimization suggestions.
• Ensure compliance with all Google Ads policies and regulations.

Qualifications:

• Bachelor’s degree or above, preferably in Marketing, Advertising, E-commerce, or related fields.
• Over 2 years of experience in Google Ads campaign management.
• Proficient in operating and optimizing Google Ads platform, familiar with ad formats and tracking.
• Strong analytical skills; proficient with GA4, Semrush, Ahrefs, etc.
• Strong copywriting and creative skills.
• Up-to-date with search engine trends and algorithms.
• Excellent communication and team skills.
• Familiar with Google Ads policies.

Preferred Qualifications:

• Experience in overseas advertising in the finance industry.
• Experience with other search engines like Baidu, Bing, Yahoo, etc.

Job Insights

Salary match, number of applicants, skills match.

Your application will include questions about expected salary, experience, advertising methods, testing methodologies, content creation, industry experience, and language skills.

Company Overview: Hytech is a leading IT services company providing comprehensive IT support, cybersecurity, cloud services, and IT consulting, helping businesses worldwide to design and maintain reliable IT solutions and transform digitally.

Perks include medical, dental, hospitalization insurance, and birthday gifts.