Advertising & Promotion Executive- Marketing Department

Popular Book Co. (Malaysia) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading retail and publishing company in Kuala Lumpur is seeking an Advertising & Promotion Executive for their Marketing Department. This role involves managing campaigns, maintaining visual merchandising standards, and conducting market analysis. Ideal candidates should possess strong campaign management experience and analytical skills. Join us in a dynamic environment focused on growth and innovation.

Qualifications

• Experience in managing marketing campaigns and promotional activities.
• Familiarity with visual merchandising and liaising with design teams.
• Strong analytical skills for market research and sales analysis.

Responsibilities

• Propose, manage, and execute marketing campaigns and events.
• Establish and enforce visual merchandising guidelines.
• Liaise with teams to ensure timely delivery of components.
• Work with agencies to achieve cost-effective advertising.
• Assist in preparing marketing plans and reviews.
• Monitor advertising expenditure vs budget.
• Conduct market research and analyze marketing results.

Job description

Job Overview

We are seeking an Advertising & Promotion Executive to join our Marketing Department.

Responsibilities

• Propose, manage, and execute marketing campaigns, promotional activities, and events to achieve maximum brand awareness and sales.
• Establish visual merchandising guidelines and ensure adherence by all outlets.
• Liaise with design teams and suppliers/vendors to ensure timely delivery of sales and marketing components.
• Work closely with advertising agencies and suppliers on above and below-the-line advertising programs, ensuring cost-effectiveness.
• Assist in preparing Quarterly Reviews, Annual Marketing Plans, and Business Reviews.
• Monitor A&P expenditure vs budget set.
• Undertake market research and analyze sales & marketing results.
• Perform other reasonable duties as requested by superiors.

Company Overview

We are an established brand with a wide network and strong market share in the Malaysia retail scene. Our core businesses include retailing, publishing, distribution, and e-learning, with global operations across Singapore, Malaysia, Hong Kong, Macau, China, Taiwan, and Canada.

We are seeking bright minds and trendsetters to join our growing team in Malaysia.

We are an equal opportunities employer and welcome applications from qualified candidates.