Advanced Optimization Support (Team Lead)

About the role:

AOS (Advanced Optimization Support) is a specialized digital marketing service that functions similarly to a Customer Success Manager role in tech sales. This team provides strategic guidance, data-driven insights, and ongoing optimization support to aid Account Managers and advertisers in maximizing campaign performance.

As the AOS Team Lead, you will manage a high-performing team while working closely with sales leadership to drive adoption of optimization rules, automation, and best practices. Your role involves overseeing rule implementation, analyzing key metrics, gathering feedback, and ensuring continuous improvement of the AOS function.

Responsibilities:

• Manage the AOS team & Tag Support team
• Collaborate with the Account Manager Sales Lead to identify areas of opportunity on the sales team where new rules can help drive action
• Brainstorm ideas for new rules to test
• Short term: Get sign off on rules from Account Manager Sales Lead and Global Program Manager and create rules in Optimization Workbench
• Long term: Surface rule ideas to Global Program Manager to prioritize and create
• Track and analyze opportunity / SLI metrics (ops/SLIs created, pitch rate, rejection reasons, implementation rate, close won/lost rate)
• Gather anecdotal and data-driven feedback from sales reps to surface recommendations / enhancement requests to AOS Program Manager
• Train AOS members
• Train sales team on new rules / recommendations (i.e., why they are getting these recommendations, how they should talk to their advertisers about them) and provide communication templates

Qualifications and Experience:

• 2 or more years of experience in Advertising Technology campaign management in any online ad platform (Twitter, Facebook, Google, Pinterest, Snapchat, etc.) and 2 years of experience in a sales or account management role
• A people developer with ability to build and maintain high performing teams
• Wants to manage delivery outcomes at same time as providing strategic/tactical input as outlined above
• Knowledge of the latest trends associated with online marketing
• Experience interfacing with clients and ability to represent AOS function to senior leadership
• Exceptional written and verbal communication skills
• Native level language fluency in the market to which assigned
• Experience interfacing with clients
• Preferably experienced in CRM tools such as Salesforce, Office/G-Suite collaboration and presentation tools
• Strong analytical and reporting skills; Experience using data driven solutioning to drive positive business outcomes
• Team player / collaborative operating style with the desire and ability to learn on the fly and do what needs to be done
• An innovative mind always willing and able to contribute quickly, positive creative solutions to problems as they arise
• Tech-savvy with an affinity for innovative and emerging technology, particularly online technology
• Deadline and detail oriented