Admission & Marketing Executive

Sri Kdu Sdn Bhd; Subang Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading educational provider in Malaysia seeks a dedicated Director of Marketing & Admission to spearhead recruitment and marketing strategies. The ideal candidate will have strong leadership skills, extensive experience in marketing strategies, and a positive attitude towards continuous personal development. This role involves collaboration across various teams, management of enrolment processes, and active participation in marketing events to enhance school visibility and enrolment targets.

Benefits

Medical Insurance

Education support

Dental

Parking

Vision Insurance

Group Hospitalisation & Surgical Insurance

Qualifications

• Minimum 5 years of relevant experience in marketing and admissions.
• Must possess strong leadership and multitasking abilities.
• Excellent command of English, proficient in Bahasa Malaysia and Mandarin.

Responsibilities

• Lead student recruitment and marketing strategies.
• Monitor leads and admissions pipeline efficiently.
• Coordinate marketing initiatives and events to drive new enrolments.

Skills

Communication

Leadership

Organizational Skills

Interpersonal Skills

Education

Degree in Marketing, Business studies/Administration, or Management

Job description

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Director of Marketing & Admission (XCL Education Malaysia), Campus Principal and Marketing & Admission Manager

Roles and Responsibilities:

1. Lead and student recruitments

Assist the M&A Manager to develop and implement effective marketing strategies to create prospects for the school.

Explore sales / new market catchment opportunities to generate new leads/applicants to meet enrolment target through campus campaigns/activities, outreach programmes (feeder schools/kindergarten), partnerships such as international recruitment agencies, corporate companies, developers, and others.

Support the M&A Manager on various marketing activities which include school visits/exhibition, Open Day/Info Weeks, mall roadshow, outreach programmes and other marketing events and activities.

Assist in Market intelligence – Competitors analysis and other research-based reports.

Assist the M&A Manager to monitor the enrolment pipeline progress to ensure the admission team can convert and meet the enrolment targets.

Ensure all leads are follow up and manage individual pipeline target enrolments.

2. Admission – Leads to Enrolment Conversions

Responsible on monitoring daily leads pipelines received from different marketing channels – offline + online.

Provide counselling and guidance on admissions requirements to prospective parents/students.

To ensure pipeline management complies to the CRM KPI and compliances.

To ensure related enquiries information and updated marketing activities/events are precisely keyed into Marketing Module/ CRM daily.

To support the M&A Manager on all admission team – weekly / monthly admission pipeline to ensure target enrolment conversions are met.

Responsible for all correspondence inquiries, advice on enrolment and provide support to parents/students throughout the enrolment process.

Ensure that excellent and timely customer service are always provided to students, parents, and other stakeholders in line with the school’s procedure and vision. To call new opportunities assigned daily.

To actively identify, acquire, and develop new sales opportunities and to convert the unconverted leads into opportunities.

To maintain consistent contact with prospective students throughout the enrolment process and, achieve defined sales objectives/target.

Outstanding communication and relationship with internal (within school) and external stakeholders (feeder markets) are established and maintained.

Ensure relevant policy, procedure and guidelines governing the Admissions Department are in place.

To assist and invigilate assessment tests for prospective students. These include arranging for the marking and safekeeping of the test papers, to inform parents on the results and to conduct follow-up until registration/enrolment.

3. Marketing Strategies and Planning – Campus

Identify marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected businesses; establishing target market share.

Conduct surveys to gather feedback for continuous improvements.

Collaborate with academics on marketing supports to generate brand awareness of the school.

Support the Central Marketing team on content planning and management for all medias and Below-The-Line (BTL) materials (brochures, posters, flyers etc).

4. Exhibitions and Event Management

Strategies and plan effective events and initiative to drive new leads and enrolment for each intake.

Coordinate with both Central marketing team on all marketing collaterals supports / digital performance campaign to drive awareness and leads to the events/exhibition/initiatives.

Work with Academics on showcasing the schools’ curriculum/facilities to parents / students.

Work with campus social media personnel/team on organic campaigns to drive awareness for the events/exhibition/initiatives.

Represent and promote the Company at event launches, trade fairs and exhibitions.

Conduct GAP analysis for every event with DMA/CP/Central Marketing Team on how to improve and optimised the next events/exhibitions/initiatives.

To be involved in other ad-hoc projects as and when assigned by the Company.

Requirements:

Excellent organisation and communication skills. Strong leadership skills to drive the team’s pipeline and meet target / KPIs.

Positive attitude towards continuous personal development.

Dependable, responsible, meticulous, detailed, and able to work with minimum supervision.

Strong logical and interpersonal skills

Minimum Degree from Marketing, Business studies/Administration or Management

Preferably with 5 years of relevant experience.

Experience in marketing campaigns and ability to drive sales / admissions through strategic marketing initiatives and campaigns.

Must have own transport and be willing to travel within Klang Valley with a valid driving license

Must be able to multitask and able to take work pressure during peak season and ability to work with minimal supervision.

Excellent written and verbal command of English, proficient in Bahasa Malaysia and Mandarin.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a marketing executive? How many years' experience do you have as an Admissions Executive? How many years' experience do you have in event management? How much notice are you required to give your current employer? Are you willing to travel for this role when required?

Sri KDU Schools, part of XCL Education Malaysia, are committed to providing high-quality academic and holistic education that develops confident, well-rounded individuals. We believe in enrichment through strong character, community engagement, and lifelong learning. Our schools are built on trust, respect, and positive relationships. As part of our mission, we uphold the highest standards of safeguarding. All appointments are subject to background checks, reference verification, and identity screening. We expect all staff to share and uphold this commitment.

Sri KDU Schools, part of XCL Education Malaysia, are committed to providing high-quality academic and holistic education that develops confident, well-rounded individuals. We believe in enrichment through strong character, community engagement, and lifelong learning. Our schools are built on trust, respect, and positive relationships. As part of our mission, we uphold the highest standards of safeguarding. All appointments are subject to background checks, reference verification, and identity screening. We expect all staff to share and uphold this commitment.

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Perks and benefits Medical Education support Dental Parking Vision Group Hospitalisation & Surgical Insurance; Group

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