Account Manager - CRM

UNAVAILABLE; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A marketing agency in Kuala Lumpur seeks a skilled professional to drive CRM initiatives and manage marketing campaigns. Candidates should have a relevant degree and over 4 years of experience in B2B marketing or branding. The role involves data analysis, project management, and innovation in brand communication. A hybrid working schedule and generous benefits are offered.

Benefits

Generous leave entitlements

Cashless medical coverage

Life and personal accident insurance

Hybrid working schedule

Qualifications

• Minimum 4 years of relevant experience in managing B2B marketing/branding campaigns.
• Strong understanding of mobile impact on retail and consumer journey.
• Experience in consumer electronics/FMCG/IT retail projects preferred.

Responsibilities

• Drive CRM initiatives and execution of marketing campaigns.
• Plan and manage digital campaigns with third parties.
• Monitor competitor campaigns to improve strategies.

Skills

Project management skills

Campaign management

Analytical skills

Creative development understanding

Client relationship management

Education

Diploma/Bachelor's degree in Marketing/Advertising/Communications

Job description

Responsibilities

• Driving CRM initiatives and overseeing the execution of campaigns
• Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
• Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
• Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
• Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.
• Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
• Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level.
• Developing creative briefs and assigning to designers and copywriters to create highquality, effective creative assets.
• Assisting and advising on personalised targeting and content when required.
• Leading and analysing A/B testing to optimise engagement.
• Monitoring competitor campaigns to inform and shape the client’s future strategy and tactics.
• Expand client base and maintain strong client relationships according to agreed strategy.
• Lead project development, implementation, and evaluation across all functions.
• Innovate brand communication and advertising strategies, including offline revenue streams.
• Assess and enhance existing programs, collaborating with product marketing teams for opportunities.
• Drive market proposition, pricing, and go-to-market strategies for new products, overseeing launch collateral and communication programs.

Qualifications

• A diploma/Bachelor's degree in Marketing/Advertising/Communications
• Strong project management skills and keen understanding of creative development process and budget control
• Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment handling B2B marketing /branding
• Proven track record in growing accounts, winning new business/pitches
• Strong understanding of how mobile is affecting the retail space and overall consumer journey
• Experience in consumer electronics/FMCG/ IT retail projects is preferred
• Demonstrated proficiency in written and verbal communications skills in English
• Dedication to clients and team colleagues
• Ability to produce under pressure and management of timelines and production
• Experience working in an integrated agency environment

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance