Account Manager - CRM

Publicis Groupe; Kuala Lumpur; Hybrid; MYR 60,000 - 80,000; Full time

Job summary

A leading company in Kuala Lumpur is seeking a Marketing Manager to drive CRM initiatives and manage retention marketing campaigns. The ideal candidate will have a strong project management background and experience in an integrated agency environment. This role involves developing creative briefs, overseeing campaign performance, and enhancing client relationships. The company offers generous leave entitlements and a hybrid working schedule, making it an attractive opportunity for marketing professionals.

Benefits

Generous leave entitlements

Cashless medical coverage

Life and personal accident insurance

Hybrid working schedule

Phone Allowance

Qualifications

• Minimum 4 years of relevant experience in managing campaigns.
• Strong understanding of mobile affecting retail space.

Responsibilities

• Driving CRM initiatives and overseeing campaign execution.
• Developing retention marketing tactics to increase purchase frequency.
• Leading and analysing A/B testing to optimise engagement.

Skills

Project Management

Creative Development

Communication

Education

Bachelor's degree in Marketing

Job description

Responsibilities

• Driving CRM initiatives and overseeing the execution of campaigns
• Developing, implementing and managing retention marketing tactics to deliver increased purchase frequency and value to meet business objectives.
• Analysing data from retention marketing campaigns and reporting performance insights to recommend improvements.
• Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
• Developing overall business operations and awareness campaigns, overseeing performance analysis and updating where necessary.
• Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content.
• Building and managing campaigns with messaging to customers or clients customised according to lifecycle stage and engagement level.
• Developing creative briefs and assigning to designers and copywriters to create highquality, effective creative assets.
• Assisting and advising on personalised targeting and content when required.
• Leading and analysing A/B testing to optimise engagement.
• Monitoring competitor campaigns to inform and shape the client’s future strategy and tactics.
• Expand client base and maintain strong client relationships according to agreed strategy.
• Lead project development, implementation, and evaluation across all functions.
• Innovate brand communication and advertising strategies, including offline revenue streams.
• Assess and enhance existing programs, collaborating with product marketing teams for opportunities.
• Drive market proposition, pricing, and go-to-market strategies for new products, overseeing launch collateral and communication programs.

Qualifications

• A diploma/Bachelor's degree in Marketing/Advertising/Communications
• Strong project management skills and keen understanding of creative development process and budget control
• Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment handling B2B marketing /branding
• Proven track record in growing accounts, winning new business/pitches
• Strong understanding of how mobile is affecting the retail space and overall consumer journey
• Experience in consumer electronics/FMCG/ IT retail projects is preferred
• Demonstrated proficiency in written and verbal communications skills in English
• Dedication to clients and team colleagues
• Ability to produce under pressure and management of timelines and production
• Experience working in an integrated agency environment

Additional Information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance