Trade Marketing Manager

Alghanim Industries, Inc.; Kuwait; Sur place; KWD 65 000 - 90 000; Plein temps

Résumé du poste

Alghanim Industries in Kuwait seeks a Trade Marketing Manager to lead the marketing team and drive growth across channels, aligning with ambitious targets in volume and value.

You will design promotions, manage budgets, and collaborate with sales to strengthen distribution, pricing, and merchandising for all categories.

The role requires a Bachelor's in business/marketing, 6+ years FMCG, and strong leadership in English; Arabic is a plus.

Qualifications

• Bachelor's degree in business, marketing or related field.
• Minimum of 6 years in sales or marketing within FMCG.
• In-depth knowledge of Kuwait market and business operations.
• Proficient with MS Office, especially PowerPoint and Excel.
• Proven leadership and strong communication abilities.
• Fluent in English; Arabic skills are a plus.

Responsabilités

• Lead and direct daily operations of the marketing team, setting clear roles and objectives.
• Collaborate with sales and customer service teams to optimize productivity and resource utilization.
• Integrate sales insights into marketing activities for coherent execution and impact.
• Engage with principals on trade marketing strategies including promotions, pricing, and product launches.
• Design and implement trade and consumer promotions to enhance distribution and consumer engagement.
• Analyze market trends using retail audits and consumer data to guide strategic decisions.
• Develop comprehensive key account plans with the sales team to achieve targets.
• Conduct quarterly reviews with major customers to align delivery with account objectives.
• Manage the Monthly Activity Cycle Meetings to ensure effective communication of marketing initiatives.
• Coordinate annual and monthly budgeting for A&P expenditures in alignment with business targets.

Connaissances

Leadership

Strategic thinking

Analytical skills

Communication

Team collaboration

English fluency

Formation

Bachelor's degree in business or Marketing

Master’s degree (preferred)

Outils

PowerPoint

Excel

Description du poste

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The Trade Marketing Manager is pivotal in identifying growth opportunities across various channels to ensure top line and market share growth. This role is responsible for strategizing and executing consumer, trade, and customer marketing activities, aligned with GTRC's objectives to meet and exceed the set financial targets in terms of volume and value. The Trade Marketing Manager also leads the marketing team and supports the sales operations to successfully develop and deliver the GTRC sales fundamentals: distribution, shelving, pricing, and merchandising for all categories across all trade channels.

Job Responsibilities

• Lead and direct daily operations of the marketing team, setting clear roles and objectives.
• Collaborate with sales and customer service teams to optimize productivity and resource utilization.
• Integrate sales insights into marketing activities for coherent execution and impact.
• Engage with principals on trade marketing strategies including promotions, pricing, and product launches.
• Design and implement trade and consumer promotions to enhance distribution and consumer engagement.
• Analyze market trends using retail audits and consumer data to guide strategic decisions.
• Develop comprehensive key account plans with the sales team to achieve targets.
• Conduct quarterly reviews with major customers to align delivery with account objectives.
• Manage the Monthly Activity Cycle Meetings to ensure effective communication of marketing initiatives.
• Coordinate annual and monthly budgeting for A&P expenditures in alignment with business targets.

Candidate Requirements

• Bachelor’s degree in business, Marketing, or a related field; master’s degree preferred.
• Minimum of 6 years in sales or marketing within the FMCG sector.
• In-depth knowledge of business operations within Kuwait.
• Proficient in Microsoft Office, particularly PowerPoint and Excel.
• Proven leadership skills with excellent communication abilities.
• Creative problem-solver with strong analytical capabilities.
• Fluent in English; proficiency in Arabic is beneficial.