Social Media Specialist

HealthCare Dynamics Gen. Trading Company W.L.L; Kuwait City; On-site; KWD 15,000 - 30,000; Full time

Job summary

A leading company in the Real Estate sector is seeking a Social Media Specialist to drive their online presence and community engagement. This role involves developing social media strategies, managing content, engaging with audiences, and analyzing performance metrics. Ideal candidates will possess a bachelor’s degree and relevant experience, showcasing creativity and strong communication skills.

Qualifications

• 3 years of experience in social media management, preferably in real estate.
• Strong understanding of social media platforms, tools, and algorithms.
• Basic knowledge of design and editing tools is an advantage.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Manage daily operations and content posting across platforms.
• Respond promptly to messages and build relationships with followers.

Skills

Real estate market awareness and trend sensitivity

Strong written communication skills

Strong visual communication skills

Creativity

Strategic planning

Performance analysis

Ability to manage multiple accounts

Education

Bachelor’s degree in Marketing, Communications, Digital Media or related field

Tools

Canva

Adobe Suite

Job description

We're Hiring: Social Media Specialist – Real Estate Sector

Industry: Real Estate & Property Development

Key Responsibilities:

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy tailored to real estate goals and target audiences.
• Manage daily operations and content posting across platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, X, etc.).
• Plan and maintain a content calendar aligned with marketing campaigns, promotions, and property launches.

Content Planning & Coordination

• Work closely with content creators, photographers, and videographers to develop engaging posts including photos, videos, virtual tours, and infographics.
• Customize property-related content for each platform, focusing on visuals, storytelling, and local market relevance.

Community Engagement

• Respond promptly to messages, comments, and inquiries across all platforms.
• Build relationships with followers, influencers, and real estate communities to foster engagement.
• Monitor online conversations, reviews, and feedback to protect and enhance the brand reputation.

Advertising & Lead Generation

• Run and optimize paid social media ad campaigns (Facebook Ads, Instagram Ads, etc.) to promote listings and events.
• Target specific audiences for property promotions and monitor ad performance for ROI.
• Collaborate with the sales team to convert social media leads into customers.

Analytics & Reporting

• Track and analyze key performance indicators (KPIs), such as engagement rate, follower growth, click-through rate, and lead conversions.
• Prepare monthly reports and suggest data-driven improvements.
• Monitor competitor social media strategies and trends in the real estate market.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Experience:

• 3 years of experience in social media management, preferably in the real estate industry.

Key Skills:

• Real estate market awareness and trend sensitivity
• Strong written and visual communication skills
• Creativity and attention to detail
• Strategic planning and performance analysis
• Ability to manage multiple accounts and deadlines
• Strong understanding of social media platforms, tools, and algorithms.
• Basic knowledge of design and editing tools (Canva, Adobe Suite) is an advantage.