Senior Social Media Specialist

PROCAPITA Management Consulting; Kuwait City; On-site; KWD 15,000 - 30,000; Full time

Job summary

A consulting firm in Kuwait City is seeking a Senior Social Media Specialist to enhance our digital presence, particularly on Instagram. You will design and implement a comprehensive social media strategy, create engaging content tailored for the fashion and luxury industry, and manage daily operations of social media accounts. We seek candidates with 2–4 years of proven experience, a degree in marketing or communications, and both English and Arabic fluency. Competitive salary offered.

Qualifications

• 2–4 years of experience in social media management, preferably in fashion or luxury sector.
• Strong technical skills in branding and campaign planning.
• Creative and detail-oriented in digital campaigns.

Responsibilities

• Design and implement a comprehensive social media strategy.
• Create high-quality, engaging content for digital platforms.
• Manage daily operations of the company’s Instagram account.

Skills

Social media management

Content creation

Photography coordination

Strategic planning

Digital marketing

Fluent in English

Fluent in Arabic

Education

Bachelor’s degree in Marketing, Communications, or Digital Media

Job description

Overview

We are looking for a dynamic, creative, and results-oriented Senior Social Media Specialist to elevate and expand our brand’s digital presence, with a strong focus on Instagram. The ideal candidate will lead content strategy, oversee brand-aligned campaigns, and manage professional photoshoots.

Responsibilities

• Design and implement a comprehensive social media strategy that aligns with the brand’s identity and objectives.
• Create high-quality, engaging, and visually compelling content tailored to the fashion and luxury fabric industry.
• Plan, coordinate, and supervise professional photoshoots and content production.
• Manage daily operations of the company’s Instagram account and other relevant platforms.
• Develop mood boards and creative concepts that reinforce and elevate the brand image.
• Track social media trends, analyze performance metrics, and optimize audience engagement.
• Collaborate with cross-functional teams to maintain brand consistency across all digital campaigns.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2–4 years of proven experience in social media management, preferably within the fashion or luxury sector.
• Strong technical skills in content creation, branding, campaign planning, mood board design, and coordinating photography projects.
• Demonstrated creativity, attention to detail, and the ability to translate brand identity into impactful digital campaigns.
• Excellent communication and organizational skills, with the ability to work independently and manage multiple projects simultaneously.
• Strategic mindset with the capability to take ownership of campaigns and provide direction from planning through execution.
• Certifications in social media, digital marketing, or branding are an advantage.
• Fluent in English and Arabic.