Senior Marketing Manager – Kuwait & Qatar

Americana Restaurants; Kuwait City; On-site; KWD 25,000 - 35,000; Full time

Job summary

A leading restaurant chain is seeking a Senior Marketing Manager for Kuwait & Qatar to drive marketing strategy and execution. This role demands a seasoned marketer with over 10 years of experience to lead cross-functional initiatives and enhance brand equity. The candidate should possess strong strategic skills and a data-driven mindset to optimize marketing performance across digital and traditional channels.

Qualifications

• 10+ years of proven marketing experience in QSR, food & beverage, or consumer-facing industries.
• Strong strategic and commercial acumen with results in brand and business growth.
• Confident in cross-functional teamwork with stakeholders.

Responsibilities

• Lead marketing strategy and execution for KFC in Kuwait & Qatar.
• Analyze trends to identify growth opportunities.
• Collaborate with cross-functional teams for campaign execution.

Skills

Strategic leadership

Market analysis

Consumer behavior insights

Cross-functional collaboration

Brand communication

Education

Bachelor’s degree in Marketing, Business, or a related field

MBA preferred

Job description

Overview

Purpose of the Role: The Senior Marketing Manager – Kuwait & Qatar is a senior leadership role within KFC and the broader Americana Restaurants organization, responsible for leading the full marketing agenda across two of the brand’s most strategic and high-priority markets. With over 140 KFC restaurants and more than 50 years of brand presence, Kuwait and Qatar represent a critical part of KFC’s growth and legacy in the MENA region.

This role requires a strong, well-rounded marketer who can translate transaction-level insights and consumer behavior into powerful, full-funnel marketing plans. The ideal candidate will be skilled in balancing business performance with brand building—driving both short-term impact and long-term equity.

Key Responsibilities

Strategic & Commercial Leadership

• Lead end-to-end marketing strategy and execution across Kuwait & Qatar to deliver transaction growth, sales, and profit targets.
• Turn insights into action through performance-led planning, focused on unlocking occasions, value perceptions, and digital growth.
• Collaborate with the MENA regional team to shape product, innovation, and communications roadmaps that are consumer-first and market-relevant.

Performance & Growth Management

• Own the marketing calendar and lead integrated campaign development across dine-in, delivery, and digital channels.
• Analyze store-level and market-level trends to identify growth levers and performance gaps.
• Continuously optimize initiatives to deliver ROI and improve customer acquisition, frequency, and retention.

Cross-Functional & Stakeholder Engagement

• Work in close partnership with Operations, Revenue Management, Digital, Supply Chain, Legal, and agency partners to drive seamless execution.
• Ensure alignment across internal stakeholders to deliver cohesive and effective campaigns.

Brand & Consumer Development

• Deepen consumer understanding to build relevant, resonant, and distinctive brand communication.
• Drive initiatives that elevate KFC’s equity and reinforce the brand’s leadership in the QSR space.
• Champion innovation in storytelling, formats, and value delivery to stay ahead of evolving consumer needs.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of proven marketing experience, preferably in QSR, food & beverage, or other consumer-facing industries.
• Strong strategic and commercial acumen with a track record of driving both brand and business results.
• Confident working cross-functionally and leading multiple stakeholders across a matrixed organization.
• Data-savvy, insight-led, and execution-strong with high ownership and adaptability.