Product Marketing Manager

canonical; Ahmadi; Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Product Marketing Manager to lead the go-to-market strategy for innovative IoT solutions. In this role, you will craft compelling messaging that resonates with key stakeholders and collaborate with cross-functional teams to drive awareness and adoption. You'll be at the forefront of modernizing IoT devices across various sectors, from industrial automation to consumer electronics. This fully remote position offers a competitive compensation package, personal development budget, and opportunities for travel. If you are passionate about technology and marketing, this is the perfect opportunity for you.

Benefits

Fully remote working environment

Personal learning and development budget

Annual compensation review

Recognition rewards

Annual holiday leave

Employee Assistance Programme

Opportunity to travel to new locations

Priority Pass for travel upgrades

Qualifications

• Experience in product marketing with a focus on IoT solutions.
• Strong skills in developing go-to-market strategies and messaging.

Responsibilities

• Develop and execute marketing plans for IoT products.
• Collaborate with teams to drive product awareness and adoption.
• Lead content planning and competitive analysis efforts.

Skills

Go-to-market strategy

Messaging and positioning

Content planning

Competitive analysis

Customer engagement strategies

Education

Bachelor of Business Administration (Management)

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Location: This role will be based remotely in the EMEA region

Why You'll Love This Role

You will own the IoT GTM strategy: Developing and executing marketing plans that drive awareness and adoption of Canonical's IoT solutions.

You will tell compelling stories: Crafting clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.

You will work at the cutting edge: Helping enterprises modernize their IoT devices, from industrial automation to automotive, robotics, medical, and consumer electronics.

You will collaborate with the best: Partnering with product, sales, regional marketing, communication, and alliances teams to position Canonical's IoT solutions for growth.

As a Product Marketing Manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of IoT products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

What Canonical Offers

Your base pay will depend on various factors including your geographical location, level of experience, knowledge, and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

• Fully remote working environment - we've been working remotely since 2004!
• Personal learning and development budget of 2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at sprints
• Priority Pass for travel and travel upgrades for long haul company events

Company Industry

• IT - Software Services

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Product Marketing Manager