Marketing Manager – Growth, Channels & Brand Leadership

SOS HR Solutions; Kuwait City; On-site; KWD 20,000 - 30,000; Full time

Job summary

A leading HR agency in Kuwait is seeking an experienced marketing professional to develop and execute integrated marketing strategies. The role involves aligning marketing campaigns with sales priorities, conducting market research, and optimizing digital funnels for lead generation. Candidates should possess B2B marketing experience, proficiency in Microsoft Dynamics CRM, and excellent English communication skills. Arabic proficiency is strongly preferred.

Qualifications

• 5–8 years of B2B marketing experience in IT, technology, or channel-driven industries.
• Deep understanding of the vendor-reseller ecosystem.
• Proficiency in marketing analytics tools.

Responsibilities

• Develop and execute integrated marketing strategies to drive lead generation.
• Position Company as a top-tier systems integrator.
• Run high-impact digital campaigns.

Skills

B2B marketing experience

Communication skills (English)

Co-marketing best practices

Demand generation

Sales enablement marketing

Proficiency in Microsoft Dynamics CRM

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree in related field

Tools

Microsoft Dynamics CRM

Marketing analytics tools

Job description

Key Responsibilities

• Develop and execute integrated marketing strategies to drive lead generation and pipeline acceleration.
• Align marketing campaigns with sales priorities, vendor initiatives, and strategic account planning.
• Conduct market research and competitor analysis to uncover whitespace and market-entry opportunities.

Strategy & Growth Enablement

• Develop and execute integrated marketing strategies to drive lead generation and pipeline acceleration.
• Align marketing campaigns with sales priorities, vendor initiatives, and strategic account planning.
• Conduct market research and competitor analysis to uncover whitespace and market-entry opportunities.

Brand & Channel Leadership

• Position Company as a top-tier systems integrator and digital transformation partner.
• Build and execute co-marketing campaigns in collaboration with global technology vendors and channel partners.
• Ensure consistent messaging and storytelling across all communication channels.

Digital & Demand Generation

• Run high-impact digital campaigns (SEO/SEM, LinkedIn Ads, account-based marketing, email campaigns).
• Optimize digital funnels to generate qualified leads and report performance metrics.
• Use Microsoft Dynamics CRM to track ROI and link marketing impact to sales outcomes.

Content & Communications

• Produce compelling marketing assets: case studies, solution briefs, whitepapers, co-branded materials.
• Lead PR, media relations, and event communications to elevate brand visibility.
• Develop thought leadership content to showcase innovation, client success stories, and local expertise.

Collaboration & Enablement

• Work closely with Sales, Presales, and Alliances to ensure campaigns drive revenue growth.
• Equip account managers and commercial teams with sales kits, presentations, and messaging frameworks.
• Organize events, webinars, and executive forums that strengthen Company’s reputation in key verticals.

Skills

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred).
• 5–8 years of B2B marketing experience in IT, technology, or channel-driven industries.
• Deep understanding of the vendor–reseller ecosystem and co-marketing best practices.
• Proven success in demand generation and sales enablement marketing.
• Proficiency in Microsoft Dynamics CRM and marketing analytics tools.
• Excellent English communication skills (written & spoken); Arabic proficiency strongly preferred.