Marketing Manager

confidential; Kuwait City; On-site; KWD 20,000 - 30,000; Full time

Job summary

A leading tech company in Kuwait City is seeking a Marketing Manager to drive marketing strategies and execution to expand the app's customer base. The ideal candidate will have over 5 years of marketing experience, especially in tech startups, and a strong grasp of digital marketing techniques. This role offers a competitive salary and opportunities for career growth in a fast-paced environment.

Benefits

Competitive salary

Performance-based incentives

Career growth opportunities

Qualifications

• 5+ years of experience in marketing, preferably in tech startups or mobile apps.
• Strong knowledge of digital marketing and performance marketing.
• Excellent communication and leadership skills.

Responsibilities

• Develop and implement the overall marketing strategy aligned with business objectives.
• Plan and execute multi-channel marketing campaigns.
• Monitor KPIs and provide actionable insights.

Skills

Digital marketing

Performance marketing

Brand building

Leadership

Analytics

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Mixpanel

Job description

Role Overview

The Marketing Manager will lead the development and execution of marketing strategies to grow the app’s customer base and strengthen its market position. This role requires creativity, data-driven decision-making, and the ability to execute campaigns that resonate with diverse user segments.

Key Responsibilities

• Strategy & Planning
• Develop and implement the overall marketing strategy aligned with business objectives.
• Conduct market research to identify opportunities, customer needs, and competitive positioning.
• Campaign Management
• Plan and execute multi-channel marketing campaigns (digital, social media, PR, partnerships, offline activations) coordinating with the marketing team.
• Manage paid advertising coordinating with agency (Google Ads, Meta, TikTok, etc.) to optimize acquisition and retention.
• Brand & Communications
• Build a strong and consistent brand identity across all channels.
• Develop compelling content and oversee community engagement to drive awareness.
• Growth & Analytics
• Monitor KPIs (CAC, retention, engagement, conversion rates) and provide actionable insights.
• Experiment with growth tactics, A/B testing, and user funnel optimization.
• Collaboration
• Work closely with product, operations, and sales teams to align marketing efforts.
• Manage relationships with agencies, influencers, and media partners.

Skills

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in marketing, preferably in tech startups, mobile apps, or consumer products.
• Strong knowledge of digital marketing, performance marketing, and brand building.
• Data-driven mindset with experience using analytics tools (Google Analytics, Mixpanel, etc.).
• Excellent communication and leadership skills.
• Creative thinker with a passion for innovation and user experience.

What We Offer

• A fast-paced, entrepreneurial environment where your ideas matter.
• The opportunity to shape the growth of a disruptive app in the region.
• Competitive salary and performance-based incentives.
• Career growth opportunities in a rapidly scaling company.