Marketing Manager

Confidential; Kuwait; On-site; KWD 18,000 - 30,000; Full time

Job summary

Confidential, a leading Kuwaiti manufacturing company, seeks an experienced Marketing Manager to lead marketing, branding, digital communications and public relations across Kuwait. The role focuses on strengthening the brand in B2B, B2G and B2C channels and supporting regional and international market expansion.

You will develop and execute the marketing strategy, oversee digital campaigns, trade shows, materials, and a high-performing in-house team, while building strong stakeholder

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5+ years of marketing experience, including 2+ years in a managerial role.
• Experience in industrial sectors and digital marketing.
• Strong brand, campaign, market research, and content development skills.
• Proficient in Arabic and English communication.
• Excellent stakeholder management and presentation abilities.

Responsibilities

• Develop and execute the marketing and branding strategy for Kuwait, GCC, and export markets.
• Lead digital marketing across social media, website, campaigns, SEO, and content.
• Build relationships with government entities, industrial customers, partners, and distributors.
• Plan trade shows, exhibitions, and regional fairs.
• Support sales and export teams with leads and localized materials.
• Manage in-house marketing and PR team and coordinate with agencies.
• Monitor performance and report insights to management; drive improvements.
• Travel within Kuwait and regional/international travel as required.

Skills

Marketing strategy

Brand management

Digital marketing

Stakeholder management

Arabic English

Team leadership

Education

Bachelor's degree in Marketing

Job description

We are looking for an experienced Marketing Manager to lead the marketing, branding, digital communications, and public relations activities of a leading Kuwaiti manufacturing company.

The role will be responsible for strengthening the brand across B2B, B2G, and B2C channels, supporting local market growth, and contributing to expansion across regional and international markets.

Key Responsibilities

• Develop and execute the overall marketing and branding strategy across Kuwait, GCC, and export markets
• Conduct market research, monitor competitors, and identify new market opportunities
• Build and maintain relationships with key stakeholders, government entities, industrial customers, partners, and distributors
• Strengthen brand presence across retail, industrial, automotive, and other relevant customer channels
• Lead digital marketing activities across social media, website, online campaigns, SEO, and digital content
• Develop and oversee marketing materials, product catalogs, brochures, technical documentation, promotional materials, and other brand collateral
• Plan and execute trade shows, exhibitions, industry events, and regional fairs
• Support sales and export teams through lead generation, customer engagement, localized marketing materials, and market-specific campaigns
• Lead and develop the in-house marketing and PR team
• Work closely with external creative, digital, and print agencies
• Monitor marketing performance, provide regular reports to management, and drive continuous improvement
• Travel regularly within Kuwait, with occasional regional and international travel as required

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum 5 years of marketing experience, including at least 2 years in a managerial role
• Experience in industrial, automotive, lubricants, manufacturing, or oil & gas is preferred but not mandatory
• Strong experience in digital marketing and social media
• Strong brand management, campaign management, market research, and content development skills
• Strong communication and presentation skills in Arabic and English
• Strong understanding of the Kuwaiti market, culture, and public-sector environment
• Strong relationship-building and stakeholder management skills
• Hands-on approach with the ability to both lead the team and contribute directly to marketing activities