Marketing Account Manager plays a pivotal role in driving the marketing strategies and initiatives for our clients in the Human Resources Outsourcing industry. This position requires a blend of creativity, analytical skills, and strong communication abilities to effectively manage client accounts and deliver exceptional marketing solutions. The ideal candidate will be responsible for developing tailored marketing strategies that align with client goals, ensuring the successful execution of campaigns, and fostering strong client relationships.
Responsibilities:
- Develop and implement comprehensive marketing strategies for client accounts.
- Manage client relationships, ensuring satisfaction and retention.
- Conduct market research to identify trends and opportunities for clients.
- Collaborate with creative teams to produce engaging marketing materials.
- Analyze campaign performance and provide actionable insights to clients.
- Coordinate with internal teams to ensure timely execution of marketing initiatives.
- Prepare and present regular reports on account performance and marketing effectiveness.
- Stay updated on industry trends and competitor activities to inform client strategies.
- Assist in budget management and resource allocation for marketing projects.
- Participate in client meetings to discuss progress and gather feedback.
Preferred Candidate:
- Proven experience in account management or client services.
- Strong understanding of digital marketing strategies and tools.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively in a team environment.
- Detail-oriented with strong organizational skills.
- Creative thinker with problem-solving abilities.
- Ability to manage multiple projects simultaneously.
- Proficient in data analysis and reporting.
- Knowledge of the Human Resources industry is a plus.
- Willingness to adapt to changing client needs and market conditions.
Skills
- Strong project management skills.
- Proficiency in digital marketing platforms (e.g., Google Ads, social media).
- Excellent written and verbal communication skills.
- Ability to analyze data and derive insights.
- Familiarity with CRM software and marketing automation tools.