Key Account Manager (Consumer)

Al Khayyat Investments (AKI); Kuwait City; On-site; KWD 36,000 - 60,000; Full time

Job summary

Al Khayyat Investments (AKI) is seeking a Senior Key Account Manager to drive growth across Kuwait's SDA category, leading growth with Modern Trade, e-commerce and strategic partners.

You will own Joint Business Plans, manage forecasts, pricing, promotions and ROI, and coordinate with Marketing, Supply Chain, Finance and Operations to deliver execution excellence and long-term account development.

Qualifications

• Strong commercial acumen and negotiation skills.
• Solid understanding of SDA categories (Kitchen, Cleaning, Cooling, Personal Care, etc.).
• Experience in Joint Business Planning and data-driven decision making.
• Hands-on, execution-focused mindset.
• Strong communication and stakeholder management.
• Comfortable working in a fast-paced, matrix organization.
• Bachelor’s degree in Business, Marketing, or related field.
• 5–8 years of Key Account Management experience in Consumer Electronics / SDA / FMCG.
• Proven experience managing major retailers in Kuwait.

Responsibilities

• Manage and grow key accounts across Modern Trade and strategic partners in Kuwait.
• Own commercial negotiations, annual agreements, and Joint Business Plans (JBP).
• Deliver sell-in and sell-out targets, ensuring sustainable growth and profitability.
• Drive distribution expansion, SKU productivity, and range optimization.
• Prepare and manage account forecasts, budgets, and phasing plans.
• Control trade spends, margins, and ROI, in line with company targets.
• Monitor pricing architecture, promotions, and competitive benchmarks.
• Coordinate promotions, campaigns, and seasonal activations.
• Work with field teams and merchandisers to ensure execution quality.
• Support growth across online retailers and D2C platforms.

Skills

Commercial acumen

Negotiation

SDA knowledge

JBP

Data-driven decisions

Execution focus

Communication

Stakeholder management

Fast-paced environment

Bachelor’s degree

Education

Bachelor’s degree in Business/Marketing or related field

Job description

The Key Account Manager is responsible for driving sales growth, distribution expansion, and strategic partnerships across key retail and e-commerce customers in the Small Domestic Appliances (SDA) category. The role focuses on Joint Business Planning (JBP), execution excellence, trade investment optimization, and long-term account development within the Kuwait market.

Key Responsibilities:

Account Management & Growth

• Manage and grow key accounts across Modern Trade, and strategic partners in Kuwait.
• Own commercial negotiations, annual agreements, and Joint Business Plans (JBP).
• Deliver sell-in and sell-out targets, ensuring sustainable growth and profitability.
• Drive distribution expansion, SKU productivity, and range optimization.
• Prepare and manage account forecasts, budgets, and phasing plans.
• Control trade spends, margins, and ROI, in line with company targets.
• Monitor pricing architecture, promotions, and competitive benchmarks.
• Ensure accuracy in forecast vs. actuals, identifying gaps and corrective actions.
• Ensure in-store excellence: visibility, availability, merchandising, planogram compliance, and POS execution.
• Drive new product launches (NPDs) with strong execution plans and post-launch reviews.
• Coordinate promotions, campaigns, and seasonal activations (Ramadan, Back-to-School, White Friday, etc.).
• Work closely with field teams and merchandisers to ensure execution quality.
• Support growth across online retailers and D2C platforms.
• Collaborate on online assortment, content readiness, reviews, and campaign planning.
• Monitor OOS, MSLs, and fulfilment KPIs to protect online availability.

Cross-Functional Collaboration

• Work closely with Marketing, Supply Chain, Finance, and Operations teams.
• Align internally on forecasting, stock planning, and campaign readiness.
• Contribute to market insights, customer feedback, and competitor intelligence.

Experience, Qualification & Skills:

• Strong commercial acumen and negotiation skills
• Solid understanding of SDA categories (Kitchen, Cleaning, Cooling, Personal Care, etc.)
• Experience in Joint Business Planning and data-driven decision making
• Hands-on, execution-focused mindset
• Strong communication and stakeholder management
• Comfortable working in a fast-paced, matrix organization
• Bachelor’s degree in Business, Marketing, or related field
• 5–8 years of Key Account Management experience in Consumer Electronics / SDA / FMCG
• Proven experience managing major retailers in Kuwait.