Juice & Beverages Sales Manager

Refreshment Trading Co.; Farwaniya; On-site; KWD 20,000 - 30,000; Full time

Job summary

A leading beverage company in Kuwait is seeking a Juice & Beverages Sales Manager to drive sales and market strategies for juice products across retail, HORECA, and wholesale channels. The ideal candidate will possess a strong background in FMCG sales, particularly in beverages, and have excellent negotiation and team leadership skills. Candidates must be fluent in English and Arabic with at least 5 years of relevant experience.

Qualifications

• Minimum 5–7 years of FMCG/beverage sales experience in Kuwait or the GCC.
• Prior experience with juices, functional drinks, smoothies, or health-oriented beverages.
• Fluency in English & Arabic preferred.

Responsibilities

• Develop and implement sales plans for juice products.
• Manage relationships with key accounts like supermarkets and cafés.
• Work closely with logistics to ensure product availability.
• Lead and motivate a sales team and monitor performance metrics.
• Provide regular reports and forecasts to management.

Skills

Negotiation

Communication

Interpersonal Skills

Data-Driven Decision Making

Team Leadership

Education

Bachelor’s degree in Business or Marketing

MBA

Job description

The Juice & Beverages Sales Manager will lead and execute sales strategies to drive volume, visibility, and profitability across Kuwait’s retail, HORECA, and wholesale channels. This role demands a strong understanding of the Kuwaiti market, key accounts, and consumer preferences in fresh and packaged beverage categories.

Responsibilities

• Sales Strategy & Execution: Develop and implement sales plans for juice products to meet monthly, quarterly, and annual revenue targets. Analyze market trends and customers' needs to identify new opportunities and niche channels.
• Account Management: Manage relationships with key accounts such as Co-ops, supermarkets, schools (e.g., Lulu, Carrefour), cafés, restaurants, and hotels. Negotiate pricing, listing fees, and promotional budgets with clients and distributors.
• Distribution Oversight: Work closely with logistics and distribution teams to ensure product availability and freshness across outlets. Optimize van sales and direct store delivery (DSD) models.
• Team Leadership: Lead and motivate a sales team, including sales reps, merchandisers, and promoters. Set KPIs and monitor performance metrics to ensure sales targets are achieved.
• Market Intelligence & Reporting: Monitor competitor activities, pricing strategies, and consumer preferences. Provide regular reports and forecasts to management with actionable insights.

Qualifications & Skills

• Education: Bachelor’s degree in business, Marketing, or relevant field. An MBA is a plus.
• Experience: Minimum 5–7 years of FMCG/beverage sales experience, preferably in Kuwait or the GCC. Prior experience with juices, functional drinks, smoothies, or health-oriented beverages is highly desirable.
• Languages: English & Arabic fluency preferred.
• Skills & Competencies: Strong negotiation, communication, and interpersonal skills. Data-driven decision-making and territory management. Proven ability to lead and inspire a sales team. Strong knowledge of trade marketing, planograms, and in-store activation.