Growth Copywriter & Localization Strategist

Meituan; Kuwait City; On-site; KWD 17,000 - 23,000; Full time

Job summary

Meituan Kuwait is seeking a creative copywriter to lead marketing and communications content. You will own the copy strategy for user growth initiatives, including daily campaigns, in-app and out-of-app touchpoints, and localization or translation.

The role requires collaborating across teams, managing end-to-end marketing push notifications, and bringing a local market perspective to campaigns. You will write compelling bilingual copy (Arabic and English) and work in a fast-paced environment.

Qualifications

• Bachelor's degree or above; 2+ years of experience in copywriting, content marketing, or related roles.
• Arabic speaker with strong proficiency in English as a working language; ability to write compelling copy in both languages.
• Experience in user growth, copywriting, CRM, or marketing operations is a plus.

Responsibilities

• Own the creative and copy strategy for user growth initiatives across daily campaigns and localization.
• Independently manage end-to-end process of marketing push notifications — strategy, cross-team collaboration, execution and delivery.
• Provide a local market perspective to inform campaigns; share competitive landscape insights and emerging local trends.

Skills

Copywriting

Content marketing

Bilingual (Arabic/English)

CRM/Marketing ops

Education

Bachelor's degree or higher

Tools

CRM platforms

Marketing automation

Localization tools

Job description

Meituan Kuwait is seeking a creative copywriter to lead marketing and communications content. You will own the copy strategy for user growth initiatives, including daily campaigns, in-app and out-of-app touchpoints, and localization or translation.

The role requires collaborating across teams, managing end-to-end marketing push notifications, and bringing a local market perspective to campaigns. You will write compelling bilingual copy (Arabic and English) and work in a fast-paced environment.