JOB Tittle: FLORIST / FLORAL Decorator
DEPARTMENT: Retail Operations / Events / Housekeeping (Hotels)
REPORTS TO: Floral Shop Manager / Head Florist / Lead Event Designer
JOB SUMMARY
The Florist is responsible for designing and assembling beautiful, fresh floral arrangements for retail walk-ins, daily orders, corporate clients, and special events (weddings, banquets, and seasonal displays). This role combines artistic floral design, botany/plant care knowledge, stock maintenance, and customer service.
KEY RESPONSIBILITIES
1. Floral Design & Arrangement
- Design custom and standard floral arrangements (bouquets, centerpieces, wreaths, corsages, sympathy stands, and large event installations) matching specific themes or customer requirements.
- Select appropriate color palettes, textures, and vessel styles to complement various stems and greens.
- Follow recipe guidelines/design specs for standard catalog orders while delivering artistic flair on custom requests.
2. Inventory & Processing (Flower Care)
- Receive, inspect, and unpack fresh flower and plant deliveries from wholesalers.
- Condition fresh cut stems (stripping leaves, cutting stems at angles, applying flower food/preservatives) to maximize vase life.
- Monitor floral quality and manage cooler/water bucket hygiene daily.
- Track stock levels of flowers, vessels, floral foam, ribbons, wire, and wrapping materials.
3. Customer Relations & Sales
- Greet customers in-store, take incoming phone/online orders, and provide style or stem recommendations based on budgets and occasions.
- Educate clients on flower care instructions, seasonal availability, and flower symbolism.
- Process sales transactions using Point of Sale (POS) register systems.
4. Setup & Maintenance
- Set up floral decor and installations on-site for corporate clients, hotel lobbies, or event venues when required.
- Maintain clean, organized, and presentable work areas, display cases, and storefront spaces.
QUALIFICATIONS & REQUIREMENTS
- Education: High school diploma or equivalent; certification in Floral Design or Commercial Floristry is a plus.
- Experience: 1–3 years of experience in retail floral design, event production, or commercial plant care.
- Knowledge: Deep understanding of flower/plant varieties, stem conditioning, seasonal availability, and floral mechanics (wire, tape, foam, scaffolding).
CORE SKILLS
- Creativity & Color Theory: Strong aesthetic sense and understanding of balance, proportion, and color harmonies.
- Physical Stamina: Ability to stand for long periods (up to 8 hours), work with cold water/refrigerators, and lift flower buckets (up to 30–40 lbs).
- Customer Service & Communication: Excellent interpersonal and sales skills.
- Time Management: Capability to multitask and work quickly under pressure during peak floral holidays (Valentine's Day, Mother's Day, wedding season).