Director Food Service Sales

MFFood; Kuwait; On-site; KWD 60,000 - 120,000; Full time

Job summary

MF FOOD is seeking a Director of Food Service Sales to lead our Kuwait on-site team and accelerate growth in the Food Service channel. You will define sales strategy, manage key accounts, and mentor the sales force while collaborating with marketing, operations and product development to align offerings with client needs.

You will travel regionally for client visits and industry events, set targets, drive revenue, and negotiate contracts with distributors, chains and institutional partners to

Qualifications

• Experience in Food Service channel operations including menu applications and institutional/hospitality segments.
• Proven sales leadership and track record of growing revenue.
• Skills in account management, contract negotiation, and stakeholder planning.
• Experience with national accounts, large chains, distributors or strategic partners in F&B.
• Strong business acumen with forecasting and data analysis for decision making.
• Excellent communication, presentation, and cross-functional collaboration.

Responsibilities

• Lead sales strategy, business development, and key account management in Kuwait.
• Set targets, mentor sales team, analyze market trends, develop expansion plans.
• Collaborate with marketing, operations, and product development.
• Attend client meetings, contract negotiations, and industry events.

Skills

Food service ops

Sales leadership

Account management

National accounts

Forecasting

Analytics

Communication skills

Middle East exp

Education

Bachelor's in Business/Marketing/Hospitality

Job description

Company Description

MF FOOD is a leading international food company dedicated to premium, healthy, and flavorful products that satisfy diverse global tastes. The company offers a broad portfolio of differentiated brands, including MF for easy cooking products. With a strong focus on innovation, MF FOOD develops international recipes inspired by Italian, Mexican, Indian, Asian, and French cuisines to deliver authentic taste experiences. The business is strongly customer-centric, emphasizing quality, style, and value while consistently aiming to exceed client expectations. Applicants can explore MF FOOD’s offerings and brand portfolio through its website and social media channels.

Role Description

The Director Food Service Sales is a full-time, on-site role based in Kuwait, responsible for leading and growing MF FOOD’s presence in the food service channel. This role oversees sales strategy, business development, and key account management across national and regional food service partners, including distributors, chains, and institutional clients. Daily tasks include setting sales targets, guiding and mentoring the sales team, analyzing market trends, and developing strategic plans to expand product penetration in targeted segments. The Director collaborates closely with marketing, operations, and product development to align offerings with customer needs, improve service levels, and maximize revenue and profitability. The role also involves regular client meetings, contract negotiations, performance reporting, and representing MF FOOD at industry events and trade shows.

Qualifications

• Demonstrated expertise in Food Service channel operations, including menu applications, product positioning, and understanding of institutional and hospitality segments.
• Strong Sales and Sales Management skills, with a track record of achieving growth targets and leading high-performing sales teams.
• Proficiency in Account Management, including relationship building, contract negotiation, and strategic planning with key stakeholders.
• Experience managing National Accounts, particularly large chains, distributors, and strategic partners in the food and beverage industry.
• Solid business acumen, forecasting, and data analysis skills to drive decisions based on market insights and performance metrics.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate across functions and cultures.
• Previous leadership experience in food service, FMCG, or related sectors; experience in the Middle East market is an advantage.
• Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field; advanced degree is a plus.
• Ability to work on-site in Kuwait and travel regionally for client visits, market reviews, and industry events as needed.