Digital Marketing Specialist

Musawaat Holding Group; Kuwait City; On-site; KWD 9,000 - 15,000; Full time

Job summary

Musawaat Holding Group seeks a Digital Marketing Specialist to drive online visibility and lead growth in Kuwait. The role requires hands-on management of paid media across Google, Meta, Snapchat, TikTok, and LinkedIn, plus SEO optimization and analytics reporting.

You will plan, implement, and optimize campaigns, collaborate with creative and content teams, and deliver data-driven recommendations to improve ROI. On-site, full-time position in Kuwait City.

Qualifications

• Proven experience in digital marketing and paid media management.
• Strong hands-on experience with Google Ads, Meta Ads Manager, Snapchat Ads, TikTok Ads, LinkedIn Ads, GA4, GTM, andGSC.
• Good understanding of SEO principles, keyword research, on-page SEO, and performance optimization.
• Experience developing digital marketing strategies and managing multiple campaigns simultaneously.

Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan, launch, manage, and optimize paid advertising campaigns across Google, Meta, Snapchat, TikTok, LinkedIn, and other platforms.
• Build campaign strategies, audience targeting, bidding strategies, budget allocation, and performance optimization to maximize ROI.
• Manage and monitor campaign budgets while ensuring efficient spending and achieving KPIs.
• Develop SEO strategies and work on improving website visibility, search rankings, and organic traffic.
• Monitor website performance using analytics tools to identify opportunities for improvement.
• Analyze campaign performance and prepare detailed reports with insights, ROI analysis, and next steps.
• Prepare monthly and quarterly digital marketing performance reports for management.
• Develop data-driven recommendations based on campaign performance, customer behavior, and market trends.
• Support social media marketing strategies and coordinate content distribution across digital platforms.
• Conduct competitor analysis, market research, and trend analysis to identify new growth opportunities.
• Coordinate with creative, content, web development, SEO, and marketing teams to ensure campaigns align with brand objectives.
• Stay updated with latest digital marketing trends, platform updates, AI marketing tools, and industry best practices.

Skills

Google Ads

Meta Ads Manager

Snapchat Ads

TikTok Ads

LinkedIn Ads

GA4

Google Tag Manager

Google Search Console

SEO basics

Campaign management

Analytics reporting

Budget management

Arabic/English bilingual

Job description

We are looking for a highly motivated and results-driven Digital Marketing Specialist to join our team in Kuwait for our Marketing And Advertising agency that is under our holding group

Location: Kuwait

Job Type: Full-time

Work Arrangement: On-site

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan, launch, manage, and optimize paid advertising campaigns across Google, Meta (Facebook & Instagram), Snapchat, TikTok, LinkedIn, and other digital platforms.
• Build campaign strategies, audience targeting, bidding strategies, budget allocation, and performance optimization to maximize ROI.
• Manage and monitor campaign budgets while ensuring efficient spending and achieving KPIs.
• Develop SEO strategies and work on improving website visibility, search rankings, and organic traffic.
• Monitor website performance using Google Analytics, Google Search Console, and other analytics tools to identify opportunities for improvement.
• Analyze campaign performance and prepare detailed reports after every campaign, including insights, ROI analysis, recommendations, and next-step strategies.
• Prepare monthly and quarterly digital marketing performance reports for management.
• Develop data-driven recommendations based on campaign performance, customer behavior, and market trends.
• Support social media marketing strategies and coordinate content distribution across digital platforms.
• Conduct competitor analysis, market research, and trend analysis to identify new growth opportunities.
• Coordinate closely with the creative, content, web development, SEO, and marketing teams to ensure all campaigns align with brand objectives.
• Stay up to date with the latest digital marketing trends, platform updates, AI marketing tools, and industry best practices.

Requirements

• Proven experience in digital marketing and paid media management.
• Strong hands-on experience with Google Ads, Meta Ads Manager, Snapchat Ads, TikTok Ads, LinkedIn Ads, Google Analytics (GA4), Google Tag Manager, and Google Search Console.
• Good understanding of SEO principles, keyword research, on-page SEO, and performance optimization.
• Experience developing digital marketing strategies and managing multiple campaigns simultaneously.
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Experience managing advertising budgets and maximizing campaign performance.
• Excellent reporting, presentation, and communication skills.
• Ability to work independently while collaborating effectively within a team.
• Arabic and English language skills are preferred.