Digital Marketing (Practicum) Trainer

The Gulf University For Science And Technology (gust); Mishref; On-site; KWD 9,000 - 16,000; Part time

Job summary

A leading university in Kuwait is seeking a Digital Marketing Trainer to educate students on the impact of digital technology on consumer behavior and business operations. The ideal candidate will have at least 2 years of experience and be certified in digital marketing. This role involves teaching about online presence, social media engagement, and data protection regulations, providing a comprehensive understanding of the digital landscape.

Qualifications

• Minimum 2 years of experience in the field.
• Ability to demonstrate effective written and oral communication skills.
• Display energy and enthusiasm in approaching the job.

Responsibilities

• Describe how advances in Digital have changed consumer behavior and expectations.
• Discuss importance of an online presence and UX for customer attraction.
• Explain how social media can be used by businesses to engage with consumers.

Skills

Digital Marketing Expertise

Communication Skills

Problem Solving

Interpersonal Skills

Teamwork

Computer Literacy

Education

Certified in digital marketing from an accredited institution

Tools

Microsoft Office (PowerPoint, Word, Excel)

Job description

• Key Role: The role of a digital marketing trainer is to provide GUST students with an understanding of how recent and emerging advances in digital technology, aligned with changing consumer expectations and rapidly evolving customer behavior, are fundamentally altering the context in which every type of organization, whether commercial or not, operates.

Responsibilities

• Tasks: • Describe how advances in Digital have changed consumer behavior and expectations, have disrupted the way businesses sell, the customer journey, and the opportunities for your role and the wider business. • Describe the importance of an online presence and UX to attract and convert customers and how email campaigns generate valuable outcomes for businesses. • Describe how social media is used by businesses to engage with consumers, what the advantages are and how social selling and personal branding can be used. • Recognize the benefits of social media to provide effective social customer service and the benefits and challenges of using digital tools to provide effective social customer service. • Describe the risks associated with Digital and that they can be managed with data protection and data privacy policies. Understand the challenges facing businesses with digital transformation and the key international data protection and data privacy regulations. • Recognize the benefits of agility and using Digital to measure and improve business performance. Recognize the advantages of adopting a digital mindset for both the individual and organization.

Experience

• A minimum of 2 years in the field

Education

• • Innovation – Introduce a new idea, or to take an existing idea and make it work better. • Integrity - Share complete and accurate information. Maintains confidentiality and meets own commitments. • Motivation - Display energy and enthusiasm in approaching the job • Problem Solving - To be able to determine the problem; identifying, prioritizing, and selecting alternatives for a solution; and implementing a solution. • Communication Skills - The ability to communicate information accurately, clearly and as intended. • Demonstrate effective written and oral communication skills. • Interpersonal Skills – Effectively communicate, interact, and work with individuals and groups. • Teamwork - Interact with people effectively and build productive working relationships. • Ability to organize, multi-task and prioritize tasks. • Computer Literacy - Microsoft Office (PowerPoint, Word, Excel, etc.)

Job Specific Competencies

• Certified in digital marketing from an accredited institution