Cards Portfolio Manager

PayTech Nexus Ltd; Kuwait City; On-site; KWD 20,000 - 30,000; Full time

Job summary

A financial services company in Kuwait City is seeking a Cards Portfolio Manager to enhance customer acquisition and retention through data-informed marketing strategies. The ideal candidate has 5 years of experience in card portfolio management, is proficient in SQL and Excel, and is familiar with marketing automation platforms. This role offers the opportunity to analyze performance metrics, collaborate with cross-functional teams, and drive innovative campaigns.

Qualifications

• 5 years in card portfolio management, lifecycle marketing, or customer engagement.
• Strong understanding of customer lifecycle marketing (Cards).
• Immediately available.
• English and Arabic preferred.
• Familiarity with marketing automation platforms.

Responsibilities

• Analyze debit and credit card portfolio performance.
• Identify and recommend targeted campaigns.
• Collaborate with Product and Marketing teams.
• Monitor campaign performance with actionable insights.
• Conduct competitive benchmarking and market analysis.
• Prepare and present regular portfolio performance reports.
• Ensure compliance with internal risk policies.
• Develop multi-channel campaigns.
• Partner with cross-functional teams for campaign governance.
• Continuously test and optimize campaign effectiveness.

Skills

SQL

Excel

Cards Portfolio Management

Campaign performance tracking and reporting

Stakeholder communication and presentation

Regulatory awareness in financial marketing

Project management and cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

Tableau

Power BI

Job description

JOB TITLE: Cards Portfolio Manager

TERM: 12 months

CLIENT LOCATION: Kuwait City, Kuwait

DIVISION: Cards

REPORTS TO: Head of Cards Portfolio

RELEVANTEXPERIENCE:5 years in card portfoliomanagement, lifecyclemarketing, or customerengagement roles within thebanking or financial servicessector.

MANDATORYREQUIREMENTS**:

1. Proven experience in card portfolio performance analysis
2. Strong understanding of customer lifecycle marketing (Cards)
3. Immediately available
4. English and Arabic is preferred
5. Proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Power BI)

PURPOSE OF THE PROJECT

To enhance customer acquisition, engagement, and retention through targeted, data-informed lifecyclemarketing strategies that optimize card portfolio performance and align with business objectives.

Key Activities

Core Responsibilities and Accountabilities

1. Analyze debit and credit card portfolio performance across acquisition, activation, usage, and retention metrics.
2. Identify and recommend targeted campaigns to drive spend, reduce attrition, and increase customer engagement.
3. Collaborate with Product and Marketing teams to design and launch lifecycle campaigns.
4. Monitor campaign performance and provide actionable insights for continuous improvement.
5. Conduct competitive benchmarking and market analysis to inform strategy.
6. Prepare and present regular portfolio performance reports to senior stakeholders.
7. Ensure compliance with internal risk policies.
8. Develop and execute multi-channel lifecycle marketing campaigns (email, mobile, digital, direct mail).
9. Partner with cross-functional teams (Product, Risk, Compliance, Legal) to ensure campaign alignment and governance.
10. Continuously test, measure, and optimize campaign effectiveness using A/B testing and performance analytics.

KPIs

1. Increase in card activation and usage rates
2. Reduction in customer attrition
3. Campaign ROI and conversion rates
4. Customer engagement metrics (e.g., open/click rates, spend lift)
5. Compliance and audit adherence

Knowledge and Experience

1. Bachelors degree in Marketing, Business, Economics, or related field
2. Experience in financial services, preferably in cards or payments
3. Strong analytical and storytelling skills using data
4. Understanding of customer segmentation and personalization strategies
5. Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign)

Mandatory Skills**

1. SQL and Excel for data analysis
2. Cards Portfolio Management
3. Campaign performance tracking and reporting
4. Stakeholder communication and presentation
5. Regulatory awareness in financial marketing
6. Project management and cross-functional collaboration