Brand Manager

Mezzan Holding Company; Kuwait City; On-site; KWD 15,000 - 30,000; Full time

Job summary

A leading food distribution company in Kuwait City is seeking a Trade Marketing Specialist to develop brand strategies and pricing models. The ideal candidate should possess a Bachelor's degree in Marketing or Business, with at least 4 years of relevant experience. Fluency in Arabic and English is essential. The role involves conducting market research and monitoring brand performance across channels.

Qualifications

• Minimum 4 years in a Trade Marketing Specialist or Activity Coordinator role.
• Prior experience in the food distribution or retail industry is essential.

Responsibilities

• Develop and implement brand strategies, pricing models, and packaging plans.
• Conduct consumer and market research to inform segmentation and campaign development.
• Monitor brand health and performance KPIs.

Skills

Trade Marketing

Brand Strategy Development

Market Research

Fluency in Arabic

Fluency in English

Education

Bachelor's degree in Marketing or Business Administration

Job description

Responsibilities

• Develop and implement brand strategies, pricing models, and packaging plans in collaboration with the Head of Marketing.

• Build compelling value propositions aligned with short- and long-term business goals.

• Partner with external brand principals to align on brand and channel activities.

• Ensure consistency in brand messaging and execution across all media and platforms.

• Conduct consumer and market research to inform segmentation, positioning, and campaign development.

• Monitor brand health and performance KPIs; analyze ROI and effectiveness of marketing activities.

• Oversee trade spend, activation budgets, and execution of market-level promotions.

• Lead cross-functional and cross-channel marketing efforts including digital, print, and broadcast media.

• Drive innovation by identifying market trends and consumer insights to guide new product development.

• Provide leadership, coaching, and performance management to direct reports, fostering a high-performance team.

• Ensure compliance with company policies, safety standards, and environmental impact guidelines.

• Support strategic and operational initiatives across the organization, including dispute resolution and special projects.

Skills

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Prior experience in the food distribution or retail industry is essential.

• Minimum 4 years in a Trade Marketing Specialist or Activity Coordinator role.

• Fluency in Arabic and English (written and spoken) is required.