Zonal Demand Generation Manager

Corteva Agriscience; Khordha; On-site; INR 10,00,000 - 20,00,000; Full time

Job summary

A leading agricultural company in India seeks a Zonal Demand Generation Manager to drive the demand generation strategy across zones. The role requires managing budget allocation, executing crop-wise activities, and collaborating with cross-functional teams to enhance farmer engagement and product adoption. Candidates should possess a Bachelors or Masters Degree in Agriculture with 10 to 15 years of experience in pesticides management. Excellent communication and project management skills are essential. This position is full-time.

Qualifications

• 10 to 15 years’ experience in CP/pesticides management.
• Experience managing CP (Insecticides, Herbicides, Pesticides, Fungicides).
• Previous work experience in Project Management, Operations.

Responsibilities

• Drive DG ROI for the zone under ADGM guidance.
• Deliver liquidation targets for Crop Protection through DG activities.
• Allocate and manage zonal DG budget with focus on high-ROI initiatives.
• Partner with ADGMs and ZBMs for market communication planning.
• Collaborate with ZBMs to customize DG activities to regional market needs.
• Oversee recruitment and training of DG field resources.

Skills

Teamwork

Customer service mentality

Communication skills

Interpersonal skills

Critical thinking

Problem-solving

Project management

Time management

Education

Bachelors/Masters Degree in Agriculture

Job description

The Zonal Demand Generation Manager is responsible for driving the DG strategy at the zonal level, ensuring its alignment with zonal business objectives. This role leads the planning and execution of crop-wise DG activities, optimizes resource allocation, and collaborates with cross-functional teams to deliver measurable outcomes in farmer engagement and liquidation.

Key Responsibilities

• Own and drive DG ROI for the zone under ADGM guidance; lead KPIs like retention, conversion, customer insights, purchase intention, ANU participation, and farmer acquisition cost.
• Deliver liquidation targets for Crop Protection as per business plan through DG activities.
• Prepare and execute the Annual DG Plan and crop-wise, division-wise execution aligned with business goals.
• Allocate and manage zonal DG budget with focus on high-ROI, cost-effective initiatives; provide regular updates on budget utilization.
• Partner with ADGMs and ZBMs for budget finalization, market communication planning, and resource deployment.
• Work with Category Managers for crop-wise segmentation, product positioning, and execution strategy.
• Collaborate with ZBMs to customize DG activities to regional market needs.
• Coordinate with NC Team for product launches, demo planning, LPD/VPD design, and new product adoption.
• Ensure execution of campaigns and track KPIs like MUPA, DG effectiveness, and field force performance.
• Oversee recruitment, onboarding, and training of DG field resources in collaboration with marketing agencies.
• Conduct regular TBM training to enhance execution capability on DG tools and initiatives.
• Ensure adoption of digital and field platforms like eLMS, LPDs, EduFarm, Demo Plots, and Laser Farm.
• Support dealer identification and onboarding to expand farmer outreach and improve conversion.

Educations And Skills

• Bachelors/Masters Degree in Agriculture
• Experience –10 to 15 years’ experience in CP/pesticides management
• Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides)
• Strong teamwork and customer service mentality
• Excellent verbal and written communication skills
• Strong interpersonal skills, critical thinking and problem-solving skills
• Strong project management, systems and technical, and time management skills
• Previous work experience in Project Management, Operations

Seniority level

Not Applicable

Employment type

Full-time

Job function

Farming