Youtube Content Strategy Lead at TheSoul Publishing

Feedinkoo; India; Remote; INR 4,50,000 - 6,75,000; Full time

Job summary

A dynamic digital media company is looking for a YouTube Content Strategy Lead to develop and implement content repurposing strategies. This role involves team leadership, alignment of strategies with business objectives, and conducting market analysis. The ideal candidate has at least one year of experience in digital media, a profound understanding of the YouTube platform, and excellent analytical and communication skills. This position offers a competitive salary, performance bonuses, and remote work flexibility.

Benefits

Competitive salary plus performance bonuses

Remote work flexibility

Access to 800+ courses for growth

Qualifications

• 1 year of experience in a digital media role.
• Proven success in developing YouTube content strategies.
• Comfortable in a fast-paced environment.

Responsibilities

• Develop YouTube content repurposing strategies.
• Align strategy with business objectives.
• Drive growth of repurposed content portfolio.

Skills

YouTube platform understanding

Analytical capabilities

Strategic thinking

Excellent communication skills

Results-oriented mindset

Job description

Youtube Content Strategy Lead at TheSoul Publishing

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive, and original content for a global audience: we shoot videos, write articles, make animations, and publish them on social media (Facebook, YouTube, Instagram, TikTok, etc.). We’re a fast-moving, creative, and international business: 100+ videos and articles per day in 19 languages, 2 billion+ subscribers worldwide, 40+ projects including 5-Minute Crafts, Bright Side, 123GO!, Slick Slime Sam, and Avocado Couple, with 2,000+ teammates in 70+ countries.

We’re seeking a strategic and creative leader to drive our YouTube content repurposing strategies for animated content.

If you’re passionate about maximizing impact through smart content reuse, localization, and team leadership—this role is for you!

Responsibilities include:

1. Developing and implementing a comprehensive YouTube content repurposing strategy for animation content, including both English reuse and localized channels.
2. Ensuring alignment of the strategy with overall business objectives and KPIs.
3. Driving the growth of the repurposing content portfolio.
4. Conducting market and competitor analysis to identify opportunities and optimize performance.
5. Designing and executing experiments on repurposed channels to validate new formats, tactics, or audience segments.
6. Communicating insights and best practices across departments to improve content performance.
7. Leading and managing a team of Lead Development Managers, providing clear direction and feedback.

Qualifications include:

• Profound understanding of the YouTube platform, including trends, algorithms, and content strategy.
• Proven strategic thinking and problem-solving skills.
• Strong analytical capabilities for data interpretation and decision-making.
• Results-oriented mindset with focus on measurable outcomes.
• Excellent communication skills.
• At least 1 year of experience in a similar digital media role.
• Success in developing and executing YouTube content repurposing strategies.
• Ability to create detailed performance reports and insights.
• Proactive approach to new initiatives and experimentation.
• Comfortable working in a fast-paced environment.
• Experience with MFK content and animation content is a plus.
• Intermediate or higher English proficiency.

What We Offer:

• Competitive salary plus performance bonuses.
• Remote work flexibility.
• Access to 800+ courses for growth and development.
• Structured, transparent, and tech-savvy environment.
• Creative, international team where new ideas are welcomed.

We appreciate your interest. If selected, our recruiters will contact you with next steps. TheSoul Publishing is an equal opportunity employer committed to diversity and inclusion. We respect your privacy and protect your data.