Role & responsibilities
Web UI & Graphic Design:
- Design modern, responsive, mobile-first website layouts, landing pages, and UI sections in Figma or Adobe XD.
- Create high-converting marketing creatives, hero banners, and promotional graphics aligned with brand guidelines.
- Improve user experience (UX) across the site to optimize conversion rates and minimize bounce rates.
CMS Implementation & Page Building:
- Build, publish, and update pages using WordPress (Elementor, Gutenberg, or visual builders) or modern CMS platforms (Webflow/Shopify).
- Customize frontend styling using clean HTML5, CSS3, and basic JavaScript without breaking theme structures.
- Ensure consistent layout formatting, font hierarchy, and color palettes across all desktop, tablet, and mobile views.
Website Maintenance & Operations:
- Oversee routine website hygiene: manage regular backups, monitor uptime, and execute staging-to-production updates for themes and plugins.
- Audit and optimize page speed, asset compression, and Core Web Vitals via Google PageSpeed Insights.
- Maintain technical hygiene: fix broken links (404s), resolve redirect loops, and ensure SSL certificate validity.
Tracking, Tools & Integrations:
- Integrate and test lead capture forms, WhatsApp chat widgets, CRM webhooks, and payment gateways.
- Verify tracking pixels and tags via Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel.
- Monitor indexing status and fix crawl/coverage issues reported in Google Search Console.
Preferred candidate profile
- Experience: 1 to 3 years of hands-on experience in visual web design paired with direct CMS site management.
- Core Design Stack: Proficient in Figma (wireframes, prototypes, design systems) and Adobe Photoshop/Illustrator.
Technical Skills:
- Strong working knowledge of WordPress CMS and page builders (Elementor / Gutenberg / Divi).
- Clean understanding of HTML5, CSS3, responsive design media queries, and basic PHP/JS troubleshooting.
- Hands-on familiarity with cPanel, DNS management, and hosting environments.
- Analytics & Performance: Experience working with Google Search Console, GA4, and Google PageSpeed tools.
- Portfolio Requirement: Must provide a portfolio with active, live website URLs designed and maintained by you (static Behance/Dribbble mockups alone will not be considered).
- Education: Graduate in any discipline (BCA, B.Tech, B.Sc, Graphic/Digital Design, or equivalent practical industry portfolio).
Perks and benefits
- Competitive Fixed Compensation: Guaranteed fixed monthly salary with on-time salary disbursements.
- Annual Performance Appraisals: Structured yearly performance-linked bonuses and increments.
- Predictable Working Hours: Regular day-shift schedule with clear work-life balance (no erratic late-night shifts).
- High-Impact Ownership: End-to-end autonomy over the visual direction and technical performance of live, revenue-generating web properties.
- Leave Policy: Paid annual leaves, sick leaves, and standard festival holidays.