Visual Designer (UI/UX, Digital & Branding)

Kgisl Trust; Coimbatore District; On-site; INR 350,000 - 520,000; Full time

Job summary

Kgisl Trust is seeking a creative Video Editor & Creative Content Designer to produce high-quality short-form video content and AI-generated visuals. The role focuses on video editing and AI-powered content creation, with responsibilities for designing flyers, brochures, and other marketing collaterals.

You will edit reels, produce campaigns, and optimize videos for 9:16, 1:1, and 16:9 formats while exploring AI tools to enhance production efficiency.

Qualifications

• 2–5 years of video editing experience preferred.
• Proficient in Adobe Premiere Pro and After Effects.
• Understanding of AI-based video creation tools.
• Ability to design marketing collaterals in Canva or Illustrator.
• Strong storytelling and typography sense.

Responsibilities

• Edit Instagram Reels, YouTube Shorts, and promo videos.
• Conceptualize short-form content based on briefs and brand guidelines.
• Add captions, motion graphics, and sound design.
• Ensure formats 9:16, 1:1, 16:9.
• Collaborate with marketing and UI/UX teams to deliver assets.
• Experiment with AI video generation and tools to improve quality.

Skills

Video editing

Short-form content

AI content creation

Brand guidelines

Creative concept development

Social media formats

Tools

Adobe Premiere Pro

After Effects

Photoshop

Illustrator

Canva

CapCut

Job description

Role Overview

We are looking for a creative and technically skilled Video Editor & Creative Content Designer who can produce high-quality short-form video content, social media reels, promotional videos, and AI-generated visual content. The role will focus primarily on video editing and AI-powered content creation, with additional responsibility for designing flyers, brochures, presentations, and other marketing collaterals.

Key Responsibilities

Video Editing & Reel Production

• Create and edit high-quality Instagram Reels, YouTube Shorts, LinkedIn videos, promotional videos, corporate videos, and digital campaigns.


• Conceptualize and produce engaging short-form content based on creative briefs, campaign objectives, and brand guidelines.


• Edit raw footage into polished, visually engaging videos with strong pacing, transitions, typography, music, sound effects, and storytelling.


• Create multiple versions of videos optimized for different social media platforms and formats.


• Add subtitles, captions, motion graphics, visual effects, transitions, branding elements, and background music.


• Ensure videos are optimized for 9:16, 1:1, and 16:9 formats.

AI Video & Generative Content Creation

• Use AI-powered creative tools such as Runway, Google Flow, ElevenLabs, Higgsfield, and other emerging AI video-generation and editing platforms.


• Generate AI-assisted video scenes, cinematic visuals, animations, voiceovers, and creative assets.


• Use ElevenLabs or similar AI voice-generation platforms to create professional voiceovers and narration.


• Experiment with AI-generated characters, environments, camera movements, visual effects, and cinematic sequences.


• Combine AI-generated footage with conventional video editing to create high-quality marketing content.


• Continuously evaluate and adopt new AI video, image, voice, and creative production tools to improve content quality and production efficiency.

Graphic Design & Marketing Collaterals

• Design creative flyers, brochures, posters, social media creatives, digital banners, advertisements, presentations, and marketing collateral.


• Create visually consistent designs aligned with brand guidelines and campaign requirements.


• Adapt existing designs into multiple sizes and formats for digital and print campaigns.


• Collaborate with the marketing team to convert campaign concepts into compelling visual communication.

Creative & Brand Responsibilities

• Develop creative concepts and visual directions for campaigns and social media content.


• Maintain consistency in typography, imagery, colors, logos, and overall brand identity.


• Work closely with the Marketing, Digital Marketing, Content, and UI/UX teams to deliver campaign assets.


• Stay updated with current Instagram, YouTube, LinkedIn, AI video, motion graphics, and digital content trends.


• Manage multiple creative projects simultaneously while meeting deadlines and maintaining quality.

Preferred Skills

• Strong hands-on experience in video editing and short-form content creation.


• Proficiency in tools such as Adobe Premiere Pro, After Effects, Photoshop, Illustrator, Canva, CapCut, or equivalent.


• Experience with AI creative tools such as Runway, Google Flow, ElevenLabs, Higgsfield, and similar platforms.


• Good understanding of AI-generated video, image generation, voice generation, prompting, and creative workflows.


• Strong understanding of social media video formats, storytelling, transitions, motion graphics, and visual composition.


• Experience designing flyers, brochures, advertisements, presentations, and digital marketing creatives.


• Strong creative sense with attention to detail.


• Ability to understand a creative brief and independently develop the final visual output.

Key Performance Areas

• Quality and consistency of video/reel output.


• Number and quality of reels and promotional videos delivered.


• Ability to leverage AI tools to reduce production time and improve creative quality.


• Turnaround time for creative requirements.


• Quality of flyers, brochures, and marketing collateral.


• Ability to independently handle projects from concept AI generation editing final delivery.


• Ability to adapt quickly to new AI creative technologies and emerging content trends.

Experience: 2 - 5 years preferred

Primary Focus: Video Editing & AI-Powered Content Creation

Secondary Focus: Graphic Design & Marketing Collateral