Video Content Creator (YouTube & Social)

Innit Marketing; Dehradun; Hybrid; INR 6,00,000 - 10,00,000; Full time

Job summary

A creative marketing agency in Dehradun is seeking a Video Content Creator to develop engaging video content for UK-based media clients. The ideal candidate should have extensive experience in video content creation, editing, and SEO optimization, as well as the ability to convert complex topics into compelling narratives. Remote work is negotiable, with occasional travel required to the Dehradun office.

Qualifications

• Proven experience in creating and growing content for YouTube and Instagram.
• Ability to research complex topics in history, politics, and current affairs.
• Excellent English verbal and written communication skills.

Responsibilities

• Conceptualize and produce engaging long-form YouTube videos.
• Execute expert-level video editing for high retention.
• Maintain adherence to community guidelines and monetization policies.

Skills

Video Content Creation

Video Editing

SEO Optimization

Script Writing

Research Skills

Tools

Adobe Premiere Pro

Final Cut Pro

DaVinci Resolve

Adobe Photoshop

Adobe Illustrator

Job description

Innit Marketing is seeking an experienced, creative, and highly skilled Video Content Creator to lead content development for our UK-based media clients. This role is perfect for a strategic storyteller passionate about transforming complex subjects like history, politics, and world news into compelling, high-retention video content for global audiences.

Overview

You will be responsible for the end-to-end creation and optimization of original video content across YouTube and Instagram. A deep understanding of platform policies, monetization rules, and copyright compliance is essential for this position.

Key Responsibilities

• Content Strategy & Creation: Conceptualize, script, and produce engaging long-form YouTube videos and short-form social content (Reels, Shorts) primarily in educational niches (History, Politics, World Trade, News).
• Editing & Production: Execute expert-level video editing to ensure high quality, fast-paced retention, and adherence to brand guidelines.
• Monetization & Compliance: Maintain absolute adherence to YouTube and Instagram community guidelines, copyright laws, and monetization policies to prevent channel flags or demonetization issues.
• SEO & Optimization: Conduct keyword research and write SEO-optimized titles, descriptions, and tags to maximize organic reach and discoverability on YouTube.
• Visual Strategy: Design high-impact thumbnails and visual assets to increase click-through rates (CTR) and overall channel performance.

Requirements (Must-Haves)

• Experience: Proven, hands-on experience in creating, editing, and growing content for high-growth YouTube channels and Instagram.
• Niche Knowledge: A genuine interest in and ability to research complex topics like history, current affairs, politics, and world trade.
• Language Proficiency: Excellent English verbal and written communication skills are non-negotiable, suitable for a UK and US audience.
• Originality & Integrity: A demonstrated ability to create original concepts and repurpose existing public domain information ethically and legally (i.e., avoiding copyright issues).
• Platform Mastery: In-depth knowledge of the technical specifications, algorithms, and policies of YouTube and Instagram, especially concerning monetization.

Technical Proficiency

• Expert proficiency in professional video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
• Strong graphic design skills for creating engaging thumbnails and on-screen graphics (Adobe Photoshop/Illustrator).
• Ability to structure compelling video narratives and scripts for high audience retention.

Compensation & Work Model

• Salary: Commensurate with experience and industry standards.
• Location: While our office is based in Dehradun, remote work is negotiable.
• Flexibility: Occasional travel to the Dehradun office will be required for strategy sessions and team meetings.