Video Content Creator (UGC & Growth)

Fabric; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Fabric is seeking a video content creator to produce engaging short-form content. You will ideate, script, shoot, edit, and publish UGC-style videos for social platforms like Instagram, YouTube, and LinkedIn.

You’ll work closely with founders and teams to capture candid moments and creatively showcase Fabric’s products. You will stay ahead of trends, craft strong hooks, and own the entire process from concept to publish, including on-camera presence and post-production, often using a phone or

Qualifications

• 1–3 years of experience creating short-form video content.
• A strong portfolio of Instagram Reels, YouTube Shorts, or similar.
• Excellent hooks, storytelling, pacing, and retention.
• Ability to shoot high-quality content independently (framing, lighting, audio).
• Proficient editing with Premiere Pro, CapCut, DaVinci Resolve or Final Cut Pro.
• Strong awareness of social media trends and formats.
• Comfortable directing or appearing on camera.
• Ability to take ownership without detailed briefs.

Responsibilities

• Create scroll-stopping videos with strong hooks within the first 2–3 seconds.
• Script, shoot, and edit short-form videos independently.
• Follow and anticipate trends on Instagram Reels and YouTube Shorts.
• Produce relatable UGC content like skits, POVs, reactions, and interviews.
• Capture candid moments and stories from inside Fabric with founders and team.
• Showcase Fabric's product creatively through entertaining videos.
• Experiment with hooks and editing styles; learn from performance data.

Skills

Short-form video

Storytelling hooks

On-camera presence

Independent shooting

Editing skills

Trend awareness

Tools

Premiere Pro

CapCut

DaVinci Resolve

Final Cut Pro

Job description

Fabric is an AI-powered hiring platform helping companies find, screen, and interview candidates faster. We work with companies like Meesho, CRED, and Kearney to make hiring more efficient. We're building a strong content engine around recruiting, AI, and the future of work. Video is going to be a big part of that.

About the Role

We're looking for a video content creator who understands what makes people stop scrolling. Someone who spends enough time on Instagram, YouTube, and LinkedIn to know what's trending, but also has the creative instinct to turn those trends into original content. You'll primarily create UGC-style videos for Fabric. Think relatable skits, founder videos, candid office content, product storytelling, and videos inspired by internet trends. You'll own the entire process, from coming up with an idea to shooting, editing, and publishing the final video. We're looking for someone who is comfortable both behind and in front of the camera.

What You'll Do

• Create scroll-stopping videos: Come up with original ideas and write strong hooks that capture attention within the first 2-3 seconds.
• Own video production: Script, shoot, and edit short-form videos independently, using a phone or camera.
• Stay ahead of trends: Follow Instagram Reels, YouTube Shorts, and other platforms closely. Spot emerging formats, memes, and trends that Fabric can participate in.
• Make relatable UGC content: Create skits, POV videos, reactions, interviews, and other creator-style content that feels native to social media.
• Turn people into content: Work with our founders and team to capture candid moments, funny conversations, and interesting stories from inside Fabric.
• Showcase the product creatively: Find ways to demonstrate Fabric's products through entertaining videos rather than conventional product demos.
• Experiment constantly: Test different hooks, editing styles, and content formats. Learn from performance data and double down on what works.

What We're Looking For

• 1-3 years of experience creating short-form video content, either professionally or through your own social media accounts.
• A strong portfolio of Instagram Reels, YouTube Shorts, or other short-form videos you've personally created.
• Excellent understanding of hooks, storytelling, pacing, and audience retention.
• Ability to shoot good-quality content independently, including framing, lighting, and audio.
• Proficiency with editing tools like Premiere Pro, CapCut, DaVinci Resolve, or Final Cut Pro.
• Strong awareness of social media trends, creator formats, and internet culture.
• Comfortable directing people on camera and ideally appearing in videos yourself.
• Ability to take ownership without needing detailed briefs for every video.

Bonus Points

• You've built your own Instagram or YouTube account and understand what it takes to grow an audience.
• You've created videos that have organically crossed 100K+ views.
• You have experience creating comedy, skits, or relatable workplace content.
• You know how to use motion graphics, captions, and sound design to improve retention.
• You've worked with a startup or B2B brand and made its content feel entertaining.

What Success Looks Like

• You're consistently producing original short-form videos everyday.
• Your videos have strong hooks and keep people watching.
• You regularly bring fresh ideas to the team instead of waiting for briefs.
• Fabric's social presence starts feeling more human, entertaining, and recognizable.
• Your content contributes to growing our organic reach and audience.