Video Content Creator & Content Strategist -Gyan Tv

Lokal; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

Lokal, owner of Gyan TV, seeks a Video Content Creator & Content Strategist to turn ideas, scripts, and learning topics into engaging video content. You will craft informative and entertaining videos, short-form reels, explainers, and promotional content for diverse regional audiences.

The role requires strong scriptwriting, storytelling, ideation, communication, and presentation skills to connect with audiences across digital platforms. Collaboration with editors and marketing is essential.

Qualifications

• Bachelor's degree in marketing/communications/media or related field is preferred but not mandatory.
• 0-4 years of experience in video content creation, scriptwriting, or digital media.
• Strong Hindi and English communication; Kannada or regional-language skills are a plus.
• Excellent storytelling and ability to explain topics simply and engagingly.
• Understanding of YouTube Shorts, Instagram Reels, explainers and educational videos.
• Ability to develop hooks, introductions, and engaging formats for audience retention.
• Comfortable presenting on camera and collaborating with teams.
• Basic knowledge of video editing tools (CapCut, Premiere Pro) is advantageous.
• Strong research skills and willingness to experiment with formats.
• Interest in education, edutainment, and regional-language content.

Responsibilities

• Develop creative concepts and write scripts for educational videos and reels.
• Transform complex topics into simple, relatable video stories.
• Research topics, audience interests, and regional trends to identify opportunities.
• Create hooks, introductions, storytelling formats, and CTAs.
• Present content on camera when required with confidence and clarity.
• Develop formats for YouTube Shorts, Reels, and other platforms.
• Adapt scripts for different audience segments and learning needs.
• Collaborate with editors, language experts and marketing teams.
• Coordinate shoot requirements, visual references, and creative execution.
• Explore new storytelling formats to boost engagement and learning.
• Review performance data to improve content strategy.
• Contribute ideas for promotional videos and campaigns.

Skills

Storytelling

Scriptwriting

Content ideation

Communication

Presentation

Research

On-camera

Regional-language content

YouTube Shorts

Content strategy

Education

Bachelor's degree in Marketing/Communications/Media/Journalism/Business or related field

Tools

CapCut

Adobe Premiere Pro

Job description

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online. This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren't really using the internet meaningfully yet. We believed that if we started with local content in their own language, they'd come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online. This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising. Today, Lokal is a house of focused apps, many products, one mission: to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they've always deserved. We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning - practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking - hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting - farmer-first advisory in local languages (AgriLokal)
• Local Jobs - blue- and grey-collar opportunities close to home (Lokal Jobs, Sahi Jobs)
• Social & Community - Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support - safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance - instant access to trusted Astrologers via chat and voice (AstroLokal)
• Advisory Services - early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we've built, they don't wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the center — access changes lives. We ship fast. We learn fast. We build for Bharat. We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital.

About Gyan TV

Gyan TV is an edutainment and skill-learning platform focused on making practical knowledge, useful skills, and educational content accessible to audiences across India in their own languages.

Our goal is to make learning more engaging, relatable, and accessible through videos that simplify concepts, address real-life challenges, and help people discover new skills and opportunities.

We are looking for a creative and audience-focused Video Content Creator / Content Strategist who can transform ideas, scripts, and learning topics into engaging video content. The role will focus on creating informative, entertaining, and relatable videos that capture audience attention, simplify complex concepts, and encourage viewers to learn, engage, and explore more content on Gyan TV.

Role Overview

We're looking for a Video Content Creator & Content Strategist to create engaging, informative, and audience-focused video content for Gyan TV.

The role requires strong scriptwriting, storytelling, creative ideation, communication, and presentation skills, with the ability to turn educational topics and practical information into compelling videos, short-form reels, explainers, and promotional content.

The ideal candidate should understand how to make learning content interesting and easy to understand, develop attention-grabbing hooks, and create videos that connect with regional audiences across digital platforms.

Key Responsibilities

• Develop creative concepts and write engaging scripts for educational videos, skill-learning content, informative reels, explainers, and promotional videos
• Transform complex topics, practical knowledge, and learning concepts into simple, relatable, and engaging video stories
• Research relevant topics, audience interests, regional trends, and competitor content to identify new content opportunities
• Create compelling hooks, introductions, storytelling formats, and calls to action (CTAs) to capture and retain audience attention
• Present content on camera when required, delivering information confidently, clearly, and engagingly
• Develop content ideas and formats suitable for platforms such as YouTube Shorts, Instagram Reels, and other digital video platforms
• Adapt scripts and storytelling approaches for different audience segments, learning needs, and regional-language audiences
• Collaborate with video editors, language experts, and marketing teams to plan and execute video content
• Support video production by coordinating scripts, shoot requirements, visual references, and creative execution
• Explore new storytelling formats, trends, and creative approaches to make educational and skill-based content more engaging
• Review content performance and audience engagement insights to identify opportunities for improvement
• Contribute ideas for promotional videos and campaigns that increase awareness, engagement, and viewership for Gyan TV

Requirements

• Bachelor's degree in Marketing, Communications, Media, Journalism, Business, or a related field is preferred but not mandatory
• 0-4 year of experience in video content creation, scriptwriting, content creation, digital media, or a related field. Freshers with strong creative and communication skills can apply
• Strong Hindi and English communication and scriptwriting skills. Kannada or other regional-language skills are an advantage
• Excellent storytelling, creative thinking, and the ability to explain topics in a simple and engaging manner
• Understanding of YouTube Shorts, Instagram Reels, educational videos, explainers, and digital content formats
• Ability to develop creative hooks, engaging introductions, informative scripts, and audience-focused content ideas
• Confidence in front of the camera and good presentation skills are an advantage
• Basic knowledge of video editing tools such as CapCut, Adobe Premiere Pro, or similar tools is an advantage
• Strong research skills, attention to detail, curiosity, and willingness to experiment with new content formats
• Interest in education, skill development, edutainment, digital media, and regional-language content is an advantage