Video Content Creator & Content Strategist

Carrerlift; Bengaluru; On-site; INR 360,000 - 540,000; Full time

Job summary

Carrerlift is seeking a creative scriptwriter and on-camera presenter to craft educational video content for Gyan TV, an edutainment platform serving regional languages across India. You will research topics, develop hooks, adapt scripts for regional audiences, and collaborate with editors and marketing teams to produce YouTube Shorts, Reels, and promotional videos.

The role is full-time in Bengaluru, with opportunities to experiment with new formats and to help grow viewership through

Qualifications

• 0–4 years in video content creation, scriptwriting or digital media; freshers with strong creativity welcome.
• Strong Hindi and English writing; Kannada or other regional languages a plus.
• Excellent storytelling and ability to simplify complex topics.

Responsibilities

• Research topics, audience interests, and regional trends for content ideas.
• Develop hooks, introductions, storytelling formats and CTAs.
• Adapt scripts for different audience segments and regional languages.
• Create content optimized for YouTube Shorts, Reels and other platforms.
• Collaborate with editors, language experts and marketing teams to plan videos.
• Coordinate scripts, shoot requirements, and creative direction to support production.
• Review performance data to improve content strategy.
• Pitch ideas for promotional videos and campaigns to grow viewership.
• Explore new formats and trends in educational storytelling.

Skills

Storytelling

On-camera delivery

Research skills

Writing (Hindi/English)

Content ideation

Education

Bachelor's degree in Marketing/Communications/Media/Journalism/Business

Tools

CapCut

Adobe Premiere Pro

Job description

About the role:
- Create scripts and concepts for educational videos, skill-learning content, explainers, short-form reels, and promotional material for Gyan TV, an edutainment platform in regional languages
- Write engaging stories that make complex or practical topics simple and relatable for audiences across India
- Present on camera when needed, delivering content clearly and with confidence

What you'll do:
- Research topics, audience interests, and regional trends to find new content ideas
- Develop hooks, introductions, storytelling formats and calls to action that grab and hold viewer attention
- Adapt scripts and approaches for different audience segments and regional-language viewers
- Create content optimised for YouTube Shorts, Instagram Reels and other digital platforms
- Work with video editors, language experts, and marketing teams to plan and execute videos
- Support production by coordinating scripts, shoot requirements, and creative direction
- Review performance and engagement data to improve content
- Pitch ideas for promotional videos and campaigns to grow Gyan TV viewership
- Explore new formats and trends in educational storytelling

What they're looking for:
- 0–4 years of experience in video content creation, scriptwriting, content creation, or digital media, or you're a fresher with strong creative and communication skills
- Strong Hindi and English writing and communication skills; Kannada or other regional languages are a plus
- Excellent storytelling and ability to explain topics simply and engagingly
- Knowledge of YouTube Shorts, Instagram Reels, educational videos and explainer formats
- Comfortable presenting on camera with good presentation skills
- Basic video editing knowledge (CapCut, Adobe Premiere Pro or similar) is helpful
- Strong research skills, attention to detail, and willingness to experiment
- Interest in education, skill development, edutainment and regional-language content
- Bachelor's degree in Marketing, Communications, Media, Journalism, Business or related field is preferred but not required

Good to know:
- Full-time role based in Bangalore
- Lokal operates a family of apps focused on connecting Tier-2/3+ India to knowledge, opportunities and tools in regional languages