Copywriter

Fam; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Relocation assistance

Free office meals

Generous leave policy

Comprehensive health insurance

Quarterly rewards and recognition programs

Job summary

Fam, based in Bengaluru, is seeking a Copywriter to enhance their product and brand voice. The role involves crafting in-app notifications, ads, and social campaigns while collaborating closely with the Product, Design, and Marketing teams. Join a vibrant team and influence the experience of millions of users.

This position is ideal for candidates with copywriting expertise and strong collaborative skills who want to make a significant impact in a growing fintech company.

Qualifications

• 2-4 years of experience in copywriting, content, CRM, or creative roles.
• Strong portfolio showcasing a range of copy.
• Experience writing push notifications and in-app communication.

Responsibilities

• Own in-app copy across the product: onboarding, nudges, error messages, etc.
• Write push notifications and lifecycle CRM communications.
• Contribute to website copy and landing pages.

Skills

Copywriting

Collaboration

Communication

Content Creation

Understanding of Gen-Z

Education

Undergraduate degree in communication, media, design, journalism or marketing

Job description

About Fam

Fam (previously FamPay) is India’s first payments app for users above 11 years old. The FamApp enables online and offline payments through UPI and FamCard, and champions financial awareness among the next generation. We aim to reach 250 million+ young users across India, offering a seamless, intuitive experience that blends money, identity, and everyday interactions. Founded in 2019 by IIT Roorkee alumni, Fam is backed by investors such as Elevation Capital, Y‑Combinator, Peak XV (Sequoia Capital India), Venture Highway and Global Founder’s Capital.

About This Role

Copy is core to Fam’s product and brand. As a Copywriter you will own the written voice across in‑app notifications, push alerts, performance ads and social campaigns, ensuring clarity, engagement and a Gen‑Z tone. You will collaborate closely with Product, Design, Growth and Marketing teams to craft compelling, on‑brand copy that drives action.

Must Haves

• Under‑graduate degree (preferably in communication, media, design, journalism or marketing)
• 2‑4 years of experience in copywriting, content, CRM, or creative roles
• Strong portfolio showcasing a range of copy – in‑app, campaign, social and/or performance content
• Experience writing push notifications, in‑app communication, mailers and promotional campaigns
• Ability to turn briefs around quickly and confidently while maintaining quality
• Comfortable working across formats – short‑form, long‑form, scripts and more
• Strong collaboration skills with product, design and growth teams

Good to Have

• Experience with fintech or consumer internet brands
• Understanding of Gen‑Z communication styles and internet culture
• Familiarity with performance marketing copy (Meta, Google Ads) and conversion metrics
• Basic understanding of product metrics and experimentation (CTR, open rates, conversions)
• Experience writing website content, landing pages or scripts for video/social content
• Ability to balance brand tonality with clarity and conversion goals

On the Job

• Own in‑app copy across the product: onboarding, nudges, error messages, banners, tooltips, empty states and transactional communications
• Write push notifications, mailers and lifecycle CRM communications that drive real engagement and retention, consistently and at pace
• Ideate and execute creative campaigns for social media, partnering with design and brand to bring concepts to life
• Write performance ad copy across formats (static, video, carousel) that is sharp, tested and built to convert
• Contribute to website copy, landing pages and other brand touchpoints that reflect Fam’s voice
• Script content for social and in‑app video formats when needed
• Respond to ad‑hoc briefs with speed and confidence – seasonal moments, product launches or operational emergencies
• Collaborate with growth and product teams to experiment and optimise copy across CRM and product surfaces
• Participate in campaign ideation, merging creative strategy and execution
• Help evolve and maintain Fam’s overall tone of voice across every surface it lives on

Why Join Us

• Be part of a high‑energy, creatively driven team shaping the face of a growing brand
• High‑impact role where your creative decisions directly influence the experience of 10 M+ users
• Get creative freedom and room to experiment
• Collaborate with a team that values bold ideas and good vibes
• Access to the latest tools, resources and inspiration to grow your craft

Perks That Go Beyond the Paycheck

• Relocation assistance to make your move seamless
• Free office meals (lunch & dinner)
• Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more
• Salary advance and loan policies for financial help
• Quarterly rewards and recognition programs, plus a referral program with great incentives
• Access the latest gadgets and tools
• Comprehensive health insurance for you and your family, plus mental health support
• Tax benefits with options like food coupons, phone allowances, car/device leasing
• Retirement perks such as PF contribution, leave encashment and gratuity

AI Mindset

We’re looking for someone with an AI‑native mindset who actively leverages AI in their day‑to‑day work. AI is encouraged and embedded across every level at Fam.

Recruitment Process

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.