Urgent Hiring_Tech Data Reporting_Salesforce CRM_Power BI

Genpact; Mumbai; Hybrid; INR 3,000,000 - 4,500,000; Full time

Benefits offered by this job

Transformation leader

Global impact

Mentorship & learning

Collaborative culture

Career growth

Job summary

Genpact in Mumbai invites applications for an Assistant Manager / Analyst (4B) – Salesforce Marketing & Data Management. You will lead end-to-end lead management in Salesforce, plan campaigns, manage data quality, and build dashboards to track pipeline and performance.

Ideal candidates have 6+ years in Salesforce/CRM, strong data analytics (Excel/SQL), and hands-on experience with Salesforce reporting, Power BI or Tableau. Salesforce certification is preferred but not mandatory.

Qualifications

• 6+ years of experience in Salesforce/CRM data and marketing operations.

Responsibilities

• Manage end-to-end Lead Management lifecycle in Salesforce.
• Configure and optimize Lead Assignment Rules to route leads.
• Plan and execute marketing campaigns using Salesforce Marketing Cloud.
• Manage Salesforce data quality, cleansing, deduplication, governance.
• Develop and maintain dashboards and reports for pipeline and performance.
• Analyze marketing performance using UTM tracking and Google Analytics data.
• Build reporting and visualizations using Power BI and Tableau.
• Collaborate with marketing, sales, and technology teams for CRM integration.
• Support segmentation and customer journey design using Salesforce data.
• Optimize workflows, automation processes, and campaign effectiveness.
• Maintain documentation, processes, and quality standards for Salesforce data operations.
• Provide insights and recommendations from marketing, CRM, and analytics data.

Skills

Salesforce CRM

Lead management

Marketing operations

Data analysis

Power BI/Tableau

SQL

Excel

Campaign automation

Tools

Salesforce

Power BI

Tableau

Google Analytics

SQL

Job description

Ready to shape the future of work?

At Genpact, we dont just adapt to changewe drive it. AI and digital innovation are redefining industries, and were leading the charge. Genpacts AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook.

We are inviting applications for the role of Assistant Manager / Analyst (4B) – Salesforce Marketing & Data Management!

We are seeking an Assistant Manager to join our Commercial Operations team in Mumbai. This role combines marketing operations and data management within Salesforce, focusing on campaign execution, lead management, analytics, and data quality. The candidate will ensure seamless integration of marketing systems with Salesforce and drive data-driven decision making.

Responsibilities

• Manage end-to-end Lead Management lifecycle in Salesforce including lead capture (Web-to-Lead), assignment rules, lead routing, validation, and conversion processes.


• Configure and optimize Lead Assignment Rules to ensure automated and accurate routing of leads to appropriate users/queues.


• Plan and execute marketing campaigns using Salesforce Marketing Cloud tools.


• Manage Salesforce data operations including data quality, cleansing, deduplication, and governance.


• Develop and maintain dashboards and reports within Salesforce for tracking pipeline, campaigns, and performance metrics.


• Analyze marketing performance using UTM tracking and Google Analytics data to provide actionable insights.


• Build reporting and visualizations using BI tools such as Power BI, Tableau, or similar platforms.


• Collaborate with marketing, sales, and technology teams for CRM, analytics, and campaign integration.


• Support segmentation and customer journey design using Salesforce data.


• Optimize workflows, automation processes, and campaign effectiveness.


• Maintain documentation, processes, and quality standards for Salesforce data operations.


• Provide insights and recommendations based on marketing, CRM, and analytics data.

Skills & Qualifications

• 6+ years of experience in Salesforce/CRM data, marketing operations, and lead management.


• Strong hands-on experience in Salesforce lead management including lead assignment rules, web-to-lead, conversion, and lifecycle management.


• Expertise in Salesforce reporting, dashboards creation, and CRM data structures.


• Hands-on experience with marketing analytics using UTM parameters and Google Analytics.


• Experience working with BI tools such as Power BI, Tableau or similar visualization tools.


• Strong data analysis skills (Excel, SQL preferred).


• Knowledge of marketing automation and campaign performance tracking.


• Strong stakeholder management and communication skills.


• Salesforce certification preferred but not mandatory.

Why join Genpact?

• Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation


• Make an impact – Drive change for global enterprises and solve business challenges that matter


• Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities


• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day


• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress

Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up.

Let’s build tomorrow together.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environme

Shift-1 PM-11 PM