Trade Planning Lead, SRM

General Mills - Europe/Australasia; Mumbai; Hybrid; INR 12,00,000 - 16,00,000; Full time

Job summary

A leading global food company in Mumbai is seeking a Trade Planning Lead to enhance revenue management capabilities. This role involves collaboration across sales, marketing, and finance, utilizing analytical tools to support trade strategies. The ideal candidate holds a Master’s degree and has strong analytical and project management skills. Hybrid work arrangement available.

Qualifications

• Comfort pulling, using, and analyzing multiple data sources.
• Strong analytical skills, able to challenge the status quo.
• Ability to coach, train, and present effectively.

Responsibilities

• Support Brand/SSP teams in planning and modelling.
• Active role in business & planning meetings.
• Drive continuous improvement for projects.

Skills

Analytical skills

Strong MS Office expertise

Data analysis

Project Management

Education

Master's degree

Tools

Tableau

Nielsen

Job description

Overview

Position Title: Trade Planning Lead, SRM

Function/Group: Sales & Commercial Capabilities

Location: Mumbai

Shift Timing: 11.00 AM – 8.00 PM

Role Reports to: Manager/Sr Manager

Remote/Hybrid/in-Office: Hybrid

About General Mills: General Mills India Center (GIC) is our global capability center in Mumbai that delivers business value, service excellence and growth while standing for good for our planet and people. We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

Job Overview

Function Overview: GIC Sales & Commercial Capabilities partners with global General Mills sales teams to provide analytical horsepower and enable business continuity so they can focus on core activities – Selling, driving distribution gains, and optimizing merchandising plans to deliver sales volume targets. We enable customer, pricing & promotion strategies across global markets through Sales Execution, Trade & Strategic Revenue Management and Category Management. Teams specialize in Advanced Analytics, Visual Insights & Planogramming.

Role Overview: The Strategic Revenue Management (SRM) team is looking for a hands-on, cross-functional contributor at the intersection of sales, marketing, finance, and data analysis to enhance the global Revenue Management capability. This role supports the Meals-Baking / Snacks OU pricing and trade strategy with OU and BU partners including Brand, Sales Strategy & Planning, Capabilities, and Leadership. Collaboration with the full SRM team is required to develop, implement, and support NAR strategies & tactics, track results, share best practices and lead L&D.

Key Accountabilities

50% of Time - Problem Solving & Analytics

• Supporting Brand/SSP teams in planning, modelling and tracking of SRM actions through robust data analytics
• Ownership of in-year SRM tracking & tools & communications
• Contribute towards building of SRM strategy in QPS, TKIs, Sales Release, Brand LRPs
• Support price/trade goals with relevant insights from SRM tools, competitive reporting in BU Activation Forums
• Utilize key SRM tools such as Engine/MRR to monitor & drive trade efficiencies
• Collaboration with Central SRM and broader CMRA team

30% of Time Engaging Leader

• Assisting in business partners’ development, coaching, and trainings related to SRM
• Actively create a positive culture for both SRM team and OU partners; develop and drive assessment of SRM tactics
• Measure price execution relentlessly; adjust as needed
• Partner with L&D team for robust training plans
• Active role in business & planning meetings and events

10% of Time Continuous Improvement mindset to deliver Executional Excellence, and Project Management

• Ensure TAT is upheld via awareness of process requirements and meeting benchmark time estimates with clear stakeholder communication
• Guarantee data quality and accuracy through thorough comprehension of requests and tools with robust data checks
• CI Mindset: drive continuous improvement for projects, processes and the team
• Project Management: manage multiple projects from scoping to delivery and presentation
• Mentoring & Training new hires and team members

10% of Time Building Stakeholder Relationships

• Brand themselves as an SME on multiple fronts
• Understand client needs and enable holistic solutions
• Suggest and influence process improvements
• Explore business development opportunities and translate into results
• Communicate challenges assertively and drive results
• Deliver concise presentations

Required Qualifications

• Master’s degree
• Comfort pulling, using, and analyzing multiple data sources, e.g., syndicated data
• Strong MS Office expertise and technical skills
• Natural curiosity, comfort with quantitative/strategic problems, strong analytical skills, NAR business acumen
• Able to take objective perspectives on consumer behavior and competitive landscape
• Ability to challenge the status quo and develop creative solutions
• Understanding of financial impact of strategies and partnership with Finance on returns
• Ability to coach, train, and present effectively

Preferred Qualifications

• Experience in Tableau
• Experience with data analysis tools (Nielsen, SRM Tools such as Engine or MRR, and Trade Planner)
• Experience in NAR FMCG/CPG business
• Experience with sales, marketing, and/or finance
• Strong pricing and trade analytics expertise
• Previous Revenue Management experience preferred