TM Tech Cust Solution

UltraTech Cement; Gujarat; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

UltraTech Cement is seeking a Territory Technical Services Manager to plan and execute sales promotional and brand equity activities in the Gujarat region. The role focuses on positioning UltraTech as the preferred choice among customers and influencers in the assigned territory.

The incumbent will lead mobile lab services, coordinate with internal teams, and drive loyalty programs and event-driven campaigns to achieve depot targets and visibility in the market.

Responsibilities

• Plan and implement sales promotional activities and brand equity initiatives in the assigned territory.
• Coordinate with TSM / TSE to align campaigns and drive customer and influencer engagement.
• Manage on-ground activities, events, and demonstrations to support sales targets.
• Monitor and report on program effectiveness and market feedback.
• Ensure quality customer interactions and timely follow-ups across depots and distributors.

Job description

Job Purpose

The Territory Technical Services Manager will plan and implement the sales promotional & brand equity activities in coordination with TSM / TSE to make UltraTech as the preferred choice of customers & influencers in the assigned territory.

Job Context & Major Challenges

Cement industry, which is the backbone of all construction activities, is steadily growing. Mergers & acquisitions have led to the consolidation of manufacturing and marketing of this commodity. There is a need to create differentiation to maintain leadership position. UltraTech being the Industry leader, with around 20% of market share is poised to grow rapidly in the next 5 years. To resonate with the tag line of `Engineers Choice', UltraTech has built a very powerful value addition called Tech. Services. With the industry's largest team of civil and mobile concrete labs, UltraTech has established extensive customer interface across the country.

Job Purpose

The Territory Technical Services Manager will plan and implement the sales promotional & brand equity activities in coordination with TSM / TSE to make UltraTech as the preferred choice of customers & influencers in the assigned territory.

Job Context & Major Challenges

Cement industry, which is the backbone of all construction activities, is steadily growing. Mergers & acquisitions have led to the consolidation of manufacturing and marketing of this commodity. There is a need to create differentiation to maintain leadership position. UltraTech being the Industry leader, with around 20% of market share is poised to grow rapidly in the next 5 years. To resonate with the tag line of `Engineers Choice', UltraTech has built a very powerful value addition called Tech. Services. With the industry's largest team of civil and mobile concrete labs, UltraTech has established extensive customer interface across the country.

The position of Territory Technical Services Manager represents the front line role, representing UltraTech to the influencers & end consumer. The position holder shall be responsible for running the Mobile Concrete Lab service, manage off-role employees (MLE, LATF, RME). This role is responsible for achieving the Depot-level targets of conversions, loyalty schemes, all varieties of sales promotional meets, engagement programs for Masons, Engineers, IHBs, diploma / degree students.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Assistance to Internal Stakeholders

• (R) Assess the extent of damaged cement and recommend the price for sale, based on defined norms
• (R) Conduct godown inspections, rake inspections to monitor quality
• (R) Quality verification of Non trade site
• (R) Verification of 10% of shop and wall paintings

KRA2 Loyalty Program for the Influencers

• (R) Identify and enroll members on IT Platform (CLP), record the off take through dealers / influencers and verify the off take through a robust mechanism

KRA3 People and Performance Management

• (R) Outsourced employees (MLE, LATF, RME) management

KRA4 Pre and Post Sales Service to IHB Segment

• (R) Plan site visits, explore the needs of customers, organize site demonstrations and site training to Masons & Helpers
• (R) Provide Test Certificates on request to customers
• (R) Test water quality at site

KRA5 Product Promotion and Brand Equity Improvement

• (R) Ensure a participation in exhibitions, seminars and conferences

KRA6 Product Quality and Complaint Resolution

• (R) Attend to critical complaints from customers in the Depot resolve complaints and provide feedback to customers after attending the complaints

KRA7 Sales Promotional Meets through Technical activities

• (R) Ensure the budgeted I Outperform programs / meetings / targets are conducted effectively as per the plan / market requirement
• (R) Prepare MIS and reports based on inputs from Regional Offices / Depots (event-wise / cost-wise), analyze and report the findings