Therapy Business Manager

Bayer CropScience Limited; Rajamahendravaram; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Bayer CropScience Limited in India seeks a Therapy Business Manager to promote Bayer products to healthcare professionals and meet sales targets across the country.

You will plan HCP engagements, tailor patient-focused interactions, and coordinate in-clinic and off-clinic promotional activities in line with MCCP strategies.

Reporting in Veeva CRM, monitoring competition, and keeping up with medical knowledge, brand strategy and regulatory compliance are essential.

Qualifications

• Bachelor’s Degree in science (regular/full time)
• 2–3 years pharmaceutical sales experience with a performance track record
• Strong interpersonal, communication and team skills
• IT literacy to use computers/tablets efficiently
• Good command of local language; English a plus

Responsibilities

• Achieve sales, growth, market share and listing targets for assigned brands.
• Plan and execute HCP engagements with Patient Focused Interactions.
• Report customer engagement activities in Veeva CRM and leverage tools to enhance interactions.
• Monitor competition activity and reflect market dynamics.
• Organize scientific updates for HCP groups aligned with marketing strategies.
• Stay updated on medical knowledge, brand strategy and competitive landscape.
• Comply with regulations and company code of conduct.
• Manage distribution processes and ensure timely target completion.

Skills

interpersonal skills

IT literacy

English language

Education

Bachelor’s Degree in science

Tools

Veeva CRM

Job description

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Therapy Business Manager

POSITION PURPOSE:

• To promote Bayer products to healthcare professionals and other relevant target groups to meet/exceed sales targets for assigned product(s) within the allocated territory.
• To execute Customer Engagement Excellence – focusing on executing in-clinic promotion leveraging Patient Focused Interactions (PFI) and implement off-clinic promotional activities assigned to specific target Customers and thereby improve Customer relationship.
• To adhere to local regulations, industry, and company policies and code of conduct.

YOUR ROLE AND RESPONSIBILITIES:

• Achieve sales, volume, growth, market share and listing targets for assigned brands.
• Plan, orchestrate and execute HCP engagements, aligned with MCCP by tailored Patient Focused Interactions using right content based on HCP needs & priorities.
• Report customer engagement activities in Veeva CRM and take advantage of all available functionality for enhancing customer interaction and experiences.
• Monitor and communicate competition activity to Managers (FLSM, Management) to reflect market dynamics and potential counteracts.
• Organize / Set-up regular scientific updates (e.g. CME, Scientific meetings) for HCP groups in alignment with defined marketing strategies.
• Self-develop on latest medical/clinical knowledge, brand strategy and tactics, competitive landscape and standard platforms in order to challenge the status quo.
• Collaborate with and provide feedback to Sales / Marketing on MCCP strategies and tactics and identify potential new sources of business.
• Comply with local regulations, industry, and company policies and code of conduct.
• Distribution Management: Collection of SSRs; Collating Primary vs Secondary sales; Collection of Orders from distributors; Adhering to the sales Credit Policy; Ensuring Phased distribution of orders such that he completes 40% targets by 15th of every month.

WHO YOU ARE:

• Bachelor’s Degree in science ( regular / full time only ) - BSc, B - Pharmacy, any advanced qualification is a plus.
• Minimum 2 – 3 years of pharmaceutical sales experience with a demonstrated performance track record. ( Cardio, metabolic, Kidney )
• Strong interpersonal, communication and team skills
• IT literacy (basic knowledge and skills to utilize computers/tablets and related technology efficiently)
• Excellent command (both oral and written) of local native language
• English language skills are a plus
• Energetic, Enthusiastic, self-driven, organized & willing to work extensively in field.

Location : PAN India

Ever feel burnt out by bureaucracy? Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/enfstrategyfstrategy

Bayer is an equal opportunity employer that strongly values fairness and respect at work.

We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc.

We are committed to treating all applicants fairly and avoiding discrimination.

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Division: Pharmaceuticals

Reference Code: 872782

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