Territory Sales Manager - VC

UPL Corp | Agri Solutions; Muzaffarpur; On-site; INR 550,000 - 900,000; Full time

Job summary

Advanta Seeds seeks a Territory Sales Manager for Vegetable Crops in Muzaffarpur. You will drive seeds sales across the territory, coordinate with farmers, retailers, and channel partners, and lead small teams to achieve demand generation targets.

The role requires 5–8 years in seed or agri-input sales and a relevant agri-education background. Reporting to the Regional Sales Manager, you will plan farmer connect activities, ensure stock availability, and monitor market and competition dynamics

Qualifications

• BSc Agri or MSc Agri required.
• 5–8 years in Seed or agri input sales/marketing experience.
• Strong ability to engage farmers and manage channels.

Responsibilities

• Maintain close contact with customers and retailers.
• Plan and execute farmer connect activities in the territory.
• Appoint and train MDOs for vegetable activities.
• Track demand generation activities and optimize effectiveness.
• Ensure stock availability with retailers and proper channel support.
• Manage order placement, stock tracking, and timely payments.

Skills

Territory Sales

Farmer Engagement

Channel Partner Management

Customer Relationship Management

Market Analysis

Education

BSc Agri

MSc Agri

Job description

Job Description:

Job Description – Territory Sales Manager– Vegetable Crops

Advanta Seeds

Advanta Seeds is an UPL Group Company

Advanta Seeds Prides itself on decades of research and development of the most advanced technologies in traditional plant breeding to deliver high quality seeds.

The company has over 60 years of experience in plant genetics research and development.

Advanta Seeds has a leadership position in many geographies in Vegetable crops such as grain sorghum, forages, corn, sunflower, canola, rice and many segments of Vegetables.

Our purpose

is ‘OpenAg’. An agriculture network that feeds sustainable growth for all. No limits, no borders.

Purpose of the Role

Is responsible for the sale of a Vegetable Crops Seeds in a specified region or geographical area with the management of supportive team

Position: Territory Sales Manager – Vegetable Crops

Location: Muzaffarpur

Reporting: Regional Sales Manager – Vegetable Crops

Qualifications: BSc Agri/ MSc Agri

Experience: 5 to 8 years in Seed or any agri input industry in Seed Industry Sales and Marketing

Major Job Responsibilities

1. Maintain close contact with customers
2. Implement various farmer centric activities to promote various products
3. Plan various farmer connect activities in the assigned territory based on
   • Market requirement
   • Performance of the product
4. Appoint contractual workers/MDOs, train and motivate them to conduct various activities in the Vegetable
5. Responsible for MDO activity planning and tracking
6. Attend at-least 20% demand generation activities
7. Audit the effectiveness of these demand generation activities and accordingly suggest the correction
8. Ensure the required number of farmers are connected as per plan in PSA as well as PDAs
9. Maintain the list of farmers connected in various Vegetable activities
10. Attend product related customer calls and ensure proper follow up to close it
11. Identification and appointment of good channel partners in his assigned territory
12. Establish proper connect with retailers and ensure stock availability to those retailers
13. Ensure Channel partners are served properlyOrder placement: Ensure proper placement, tracking of the stock to maximize sales through our channel partners
14. Ensure timely payment collection from the trade partners
15. Efficiently track POG @ retail level and inform to the manager on weekly basis
16. Provide time to time information on market and competition
17. Timely submission of travel and promotional bills
18. Perform various other activities assigned by the sales manager related to market/channel/customer
19. Liaison with local agriculture dept