Territory Manager- Sales Trade

Legrand Slovenija; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Legrand India is seeking a dynamic Territory Manager - Trade Sales to accelerate revenue growth by expanding our retail and distribution network. You will drive primary, secondary, and tertiary sales within your territory, ensuring Legrand remains the preferred brand for dealers, retailers, and electrical contractors.

You will manage channel partners, expand retail footprint, and engage painter/electrician/contractor communities to build brand loyalty, while monitoring market intelligence to

Qualifications

• 3–6 years of experience in channel sales or dealer-distributor management.
• Experience in Electrical (FMEG/Switchgear) or Lighting preferred.
• Strong negotiation and relationship management skills.

Responsibilities

• Drive territory sales targets for product lines.
• Manage channel partners including ADs, retailers and sub-dealers.
• Expand retail footprint by appointing new outlets.
• Engage painter/electrician/contractor meets to build brand loyalty.
• Ensure in-shop branding, displays, and POS material placement.
• Monitor competitor activities and provide market feedback.

Skills

Territory sales

Channel management

Retail expansion

Negotiation

Relationship management

Education

BBA/MBA

Marketing

Electrical/Electronics Diploma

Job description

Job Description:

Legrand India is looking for a dynamic, results-driven Territory Manager - Trade Sales to join our growing team. In this role, you will be responsible for accelerating revenue growth by managing and expanding our retail and distribution network. You will drive primary, secondary, and tertiary sales within your assigned territory, ensuring Legrand remains the preferred brand for dealers, retailers, and electrical contractors. If you have a passion for channel sales and a proven track record in the building materials or electrical industry, we want to hear from you.

Responsibilities

• Drive Territory Sales: Achieve monthly, quarterly, and annual sales volume and revenue targets for the assigned product lines.

• Manage Channel Partners: Onboard, support, and maintain strong relationships with Authorized Distributors (ADs), retail dealers, and sub-dealers.

• Expand Retail Footprint: Increase counter share and market penetration by identifying and appointing new retail outlets.

• Engage the Influencer Community: Conduct regular painter/electrician/contractor meets to build brand loyalty and drive product recommendations.

• Ensure Visual Merchandising: Monitor and improve in-shop branding, product displays, and POS material placement across retail counters.

• Track Market Intelligence: Monitor competitor activities, pricing structures, and promotional schemes to provide actionable feedback to leadership.

Qualifications

• Education: Bachelor’s degree in Business Administration (BBA/MBA), Marketing, or a Diploma/B.Tech in Electrical/Electronics Engineering.
• Experience: 3 to 6 years of proven experience in channel sales, general trade, or dealer-distributor management.
• Industry Background: Prior experience in Electrical (FMEG/Switchgear), Lighting industry is highly preferred.
• Core Skills: Strong negotiation, relationship management, communication, and market analysis skills.

Requirements: