Technical & Promotional Content Writer | B2B IT/Software

Inogic Tech; Thane, Navi Mumbai, Mumbai; On-site; INR 350,000 - 550,000; Full time

Job summary

Inogic Tech (India) Pvt Ltd is seeking a Technical & Promotional Content Writer who can create both technical/software-focused content and promotional content for B2B IT products and solutions.

The ideal candidate will understand software products, translate complex concepts into clear language, and collaborate with Product, Marketing, Sales, and Technical teams to support lead generation, campaigns, SEO, and customer education.

Qualifications

• 1-5 years of experience in Content Writing, Technical Writing, B2B Content Writing, or IT/Software Content Writing.
• Proven experience writing both technical/software content AND promotional/marketing content.
• Strong written and verbal communication skills.
• Ability to understand software products and explain technical concepts in a reader-friendly manner.
• Experience writing content for IT, Software, SaaS, Technology, or B2B organizations is preferred.
• Good understanding of SEO and content optimization.
• Basic knowledge of AEO, GEO, email marketing, and social media content.
• Strong research, proofreading, editing, and storytelling skills.
• Ability to work with cross-functional teams.

Responsibilities

• Write technical content related to software products, applications, SaaS solutions, and IT services.
• Create promotional and marketing content for products, services, campaigns, and business initiatives.
• Develop content for websites and landing pages, technical blogs and articles, product pages, case studies, brochures and marketing collaterals, press releases, social media, email campaigns, and product documentation.
• Translate complex software/technical concepts into simple, clear, and engaging language.
• Work closely with Product, Marketing, Sales, and Technical teams to understand products and create accurate content.
• Create content that supports lead generation and business promotion.
• Apply SEO best practices and basic understanding of AEO and GEO.
• Maintain consistent brand voice, messaging, grammar, and content quality.
• Research technology trends, competitors, products, and industry topics to develop relevant content.
• Review and edit content for accuracy, readability, tone, and consistency.

Skills

Content Writing

Technical Writing

B2B Content Writing

SEO basics

Cross-functional collaboration

Job description

About the Company

Inogic Tech (India) Pvt Ltd is an experienced Microsoft ISV specializing in Dynamics 365/CRM solutions. We develop innovative products and services that enhance Dynamics 365/CRM performance and usability, helping organizations transform their businesses and achieve better ROI.

Job Summary

We are looking for a Technical & Promotional Content Writer who can create both technical/software-focused content and promotional/marketing content for B2B IT products and solutions.

The ideal candidate should be able to understand software products, simplify technical concepts, and convert them into engaging content for different audiences. The role will involve creating content that supports product awareness, marketing campaigns, lead generation, SEO, and customer education.

Candidates with experience in IT services, SaaS, software products, enterprise applications, or B2B technology companies will be preferred.

Key Responsibilities

• Write technical content related to software products, applications, SaaS solutions, and IT services.
• Create promotional and marketing content for products, services, campaigns, and business initiatives.
• Develop content for:
  • Websites and landing pages
  • Technical blogs and articles
  • Product pages
  • Case studies
  • Brochures and marketing collaterals
  • Press releases
  • Social media
  • Email campaigns
  • Product documentation and user-focused content
• Translate complex software/technical concepts into simple, clear, and engaging language.
• Work closely with Product, Marketing, Sales, and Technical teams to understand products and create accurate content.
• Create content that supports lead generation and business promotion.
• Apply SEO best practices and basic understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Maintain consistent brand voice, messaging, grammar, and content quality.
• Research technology trends, competitors, products, and industry topics to develop relevant content.
• Review and edit content for accuracy, readability, tone, and consistency.

Required Skills & Qualifications

• 1-5 years of experience in Content Writing, Technical Writing, B2B Content Writing, or IT/Software Content Writing.
• Proven experience writing both technical/software content AND promotional/marketing content.
• Strong written and verbal communication skills.
• Ability to understand software products and explain technical concepts in a reader-friendly manner.
• Experience writing content for IT, Software, SaaS, Technology, or B2B organizations is preferred.
• Good understanding of SEO and content optimization.
• Basic knowledge of AEO, GEO, email marketing, and social media content.
• Strong research, proofreading, editing, and storytelling skills.
• Ability to work with cross-functional teams.

Preferred Experience

• Experience working in a software product, SaaS, IT services, or technology company.
• Experience creating content for software products or technical solutions.
• Candidates who have a technical/IT background or experience working closely with technical teams will be preferred.

What We Are Looking For

Must Have:

• Technical/Software Content Writing
• Promotional/Marketing Content Writing
• B2B/IT/Software exposure
• Blogs & Articles
• Website/Product Content
• Ability to simplify technical concepts
• SEO basics
• Strong English communication

Good to Have:

• SaaS / Software Product experience
• IT Services experience
• Case Studies
• Product Documentation
• Email Marketing
• Social Media Content
• AEO / GEO
• Microsoft Dynamics 365 / CRM exposure

Why Join Us?

• Opportunity to work on both technical and marketing content.
• Exposure to B2B software products and the global IT landscape.
• Collaboration with Product, Marketing, Sales, and Technical teams.
• Opportunity to develop expertise in a growing technology domain.