Technical Product Owner (TPO) - Pharma Medicines

F. Hoffmann-La Roche AG; Hyderabad; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Roche Digital Technologies in Hyderabad is seeking a PI Omnichannel Technical Product Owner. You will lead the end-to-end technical delivery of omnichannel activation across digital channels, ensuring campaigns, journeys, triggers, segmentation and activations run smoothly at scale within an Agile Release Train.

You will collaborate with Pharma International, Marketing Technologies Solution Owner and external partners to translate business priorities into executable delivery plans.

Qualifications

• 6+ years in Marketing Technology or omnichannel domains.
• Experience in large-scale enterprise transformation programs.
• Proficient in agile delivery and cross-functional coordination.

Responsibilities

• Own end-to-end omnichannel activation delivery.
• Coordinate campaigns, journeys, and activation across channels.
• Collaborate with business, data and engineering teams.
• Support onboarding and activation in markets.

Skills

Omnichannel delivery

Agile delivery

Cross-functional leadership

Stakeholder engagement

Channel orchestration

Education

University degree

Tools

Adobe AEP

Adobe JO

CRM systems

Marketing automation

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

As the PI Omnichannel Technical Product Owner, you will play a key role within Roche Digital Technologies (RDT), partnering closely with the Pharma International (PI), Marketing Technologies Solution Owner, and Business Product Owner for Marketing Automation to drive the execution and operational delivery of omnichannel orchestration and activation capabilities. This role is focused on the technical delivery, orchestration, and operationalization of omnichannel engagement use cases across digital activation channels. You will work across business and technology teams to ensure campaigns, journeys, integrations, and activation capabilities are delivered efficiently, compliantly, and at scale. You will operate within an Agile Release Train (ART) environment and work closely with internal teams, external vendors, and implementation partners to drive execution across sprint ceremonies, planning cycles, and delivery governance activities. This position will report to the Lead for Omnichannel Orchestration for Pharma International.

The Opportunity

• Own Omnichannel Activation Delivery: Own the end-to-end technical delivery and operational execution of omnichannel activation capabilities across digital engagement channels.
• Drive Channel Orchestration: Support the orchestration and execution of customer journeys, triggers, segmentation, personalization, and campaign activation use cases across the omnichannel ecosystem.
• Enable Business Activation: Partner closely with business stakeholders and Product Owners to translate business priorities into executable delivery plans and activation outcomes.
• Coordinate Cross-Functional Workstreams: Drive alignment and execution across multiple workstreams including Integrations, segmentation, journeys and activation, reporting and insights, and vendor coordination.
• Support Agile Delivery Execution: Actively participate in Agile Release Train ceremonies including sprint planning, backlog refinement, daily standups, release planning, delivery tracking.
• Market Onboarding & Campaign Enablement: Support affiliate onboarding activities, campaign execution readiness, and operational rollout of omnichannel capabilities across markets.
• Operational Excellence & Governance: Help establish scalable operational processes, delivery governance, documentation standards, and execution best practices across omnichannel activation activities.

Who You Are

You are a delivery-oriented and collaborative leader who is comfortable operating across business and technology domains within large-scale enterprise transformation programs.

Experience

• 6+ years of experience in Marketing Technology, CRM, Marketing Automation, or Omnichannel engagement domains
• Experience working in large-scale enterprise transformation or digital engagement programs
• Experience operating within Agile delivery environments
• Strong understanding of omnichannel campaign execution and activation workflows
• Hands-on experience or strong familiarity with: Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), CRM and Marketing Automation ecosystems, Customer journeys and campaign orchestration, Segmentation and activation concepts, Email and digital engagement channels
• Experience coordinating cross-functional delivery teams and external vendors
• Ability to manage dependencies across business, architecture, data, and engineering teams
• Strong execution and operational coordination skills
• Ability to work effectively with business stakeholders, technical teams, and external partners
• Strong communication and organizational skills
• Comfortable navigating global and matrixed environments

Education

University degree required. Relevant certifications in Agile, Product Ownership, Adobe, CRM, or Marketing Technology platforms are a plus.

#Hyderabad2026

Who we are A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer. We believe it’s urgent to deliver medical solutions right now – even as we develop innovations for the future. We are passionate about transforming patients’ lives. We are courageous in both decision and action. And we believe that good business means a better world. That is why we come to work each day. We commit ourselves to scientific rigor, unassailable ethics, and access to medical innovations for all. We do this today to build a better tomorrow. We are proud of who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. We are Roche.