Tech Process Team Lead - Ads Campaign Operations - Gamma (Email Developer)

Google Operations Center; Gurugram District; On-site; INR 2,500,000 - 4,000,000; Full time

Benefits offered by this job

Health care benefits

Parental leave

Job summary

Google Operations Center is seeking a Tech Process Team Lead to guide the email production team through campaign lifecycles, ensuring on-time, high-quality assets. You will coordinate with onshore and offshore teams, oversee localization, and drive continuous improvement through automation and GenAI.

The role requires leading a multi-disciplinary delivery group, strong HTML/SQL skills, and a track record of delivering complex email campaigns in a fast-paced environment.

Qualifications

• 6+ years of experience in marketing automation and operations.
• 2+ years of experience in managing a team of (email) developers and QA analysts.
• Strong understanding of audience segmentation and targeting.
• Experience in HTML and SQL.

Responsibilities

• Manage E2E email campaign production process.
• Lead production team and ensure timely, quality asset delivery.
• Serve as offshore production point of contact and coordinate with onshore teams.
• Manage localization requests and ensure timely turnaround.

Skills

Marketing automation

Team leadership

HTML

SQL

Audience segmentation

Tools

GenAI

Marketing automation tools

Job description

Join Us! At Google Operations Center we help Google users and customers solve problems and achieve their goals- all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us!

Join Us! At Google Operations Center we help Google users and customers solve problems and achieve their goals- all while enjoying a culture focused on improving continuously and being better together. We work hard, we play hard, and we want you to join us! As a Tech Process Team Lead, you will serve as a strategic leader and resource for the email production team and central point of contact for the onshore team for all questions production. You will provide guidance and support throughout the email marketing production lifecycle; from intake to deployment. Your main priority is to lead your team to produce email marketing campaigns with quality on time and without errors. You will also be the driving force for continuous quality improvement.

Position Responsibilities

• Manage E2E email campaign production process
  • Lead production team (consisting of HTML developers and QA / Workflow specialists) throughout campaign creation process, addressing ad hoc concerns or issues
  • Maintain delivery timeline by managing and supporting production team
  • Assess final deliverables for accuracy and triage technical updates necessary for resolution
  • Responsible for timeliness and quality of the final asset delivery
• Serve as offshore production point of contact
  • Be the PoC for the onshore team (CSM, APL), communicate project status, communicate project details, assess feasibility of timeline changes and change requests
  • Collaborate cross-functionally with technical and non-technical teams
  • Represent needs of the production teams to the onshore team
• Managing localization process
  • Submitting, receiving and actioning campaign localization requests
  • Ensuring timely turnaround of localization requests, troubleshooting and proactive problem solving, in case some languages experience delays or unreasonably long timelines.
• Manage operational reporting
  • Facilitate operational reporting such as total and project level capacity utilization, post-production error measurement, change request monitoring, etc.

Drive efficiency and process innovation

• Drive efficiency and process innovation
  • Proactively identify opportunities for improvement, leading to higher quality and shorter turnaround times, both stemming from process and infrastructure innovation, for example by implementing GenAI (generative AI) in processes
  • Manage implementation of changes with the team

Qualifications

Minimum Qualifications:

• 6+ years of experience in marketing automation and operations and 3+ years of experience working with marketing automation platforms
• 2+ years of experience in managing a team of (email) developers and QA analysts
• Strong understanding of audience segmentation and targeting
• Experience in HTML and SQL

Preferred Qualifications

• Strong communication skills and prior experience presenting to stakeholders
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects
• Certified in marketing automation tools
• Familiarity using GenAI (generative AI) for email marketing content, production and optimization

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences

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