Program Management Senior Specialist - Marketing

Google Operations Center; Gurugram District; On-site; INR 2,500,000 - 4,200,000; Full time

Benefits offered by this job

Health care coverage

Onsite meals

Generous leave

Job summary

Google Operations Center is seeking a Program Management Senior Specialist to keep owned marketing campaigns, notably email, aligned from ideation through deployment. You will partner with PMMs, manage offshore production, and ensure data readiness and QA integrity.

This role emphasizes proactive problem solving, strategic guidance, and cross-team collaboration. The position focuses on driving growth marketing campaigns, optimizing user journeys, and delivering high-quality outcomes within

Qualifications

• 5+ years in project management across multiple orgs.
• 2-3 years managing high-complexity email campaigns.
• Strong proficiency with Marketo, Eloqua and HubSpot.
• Basic HTML/CSS understanding and QA processes.

Responsibilities

• Collaborate with PMMs on campaign ideation and intake document formulation.
• Define feasibility and timelines for campaign features and email personalization.
• Guide Campaign Requirement Document creation and intake readiness for production.
• Coordinate with offshore production team and provide guidance on timelines and estimates.
• Coordinate with Data Specialists to align data inputs with HTML development and production.
• Conduct QA reviews against client specs before release.
• Monitor Gamma campaigns, approve simulations and post-launch analysis.
• Communicate progress to PMMs and escalate issues as needed.

Skills

PM experience

Email campaigns

Marketing tools

HTML basics

Client handling

Data analysis

Communication

Tools

Marketo

Eloqua

HubSpot

Job description

Job Description

Join Us!

At Google Operations Center we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together.

We work hard, we play hard, and we want you to join us!

Program Management Senior Specialist is the glue that keeps all the elements of an owned marketing channel campaign (i.e. email) project together. They are well organized project managers, excellent communicators, proactive problem solvers and technical subject matter experts well versed in growth marketing. They are the connective tissue between the business (product marketing managers), production project managers and development team. They ensure projects are well defined, and delivered on time and meet quality standards.

Position Responsibilities

• Partner with product marketing managers (PMMs) in campaign ideation and intake document formulation
  • Collaborate with PMMs during the campaign ideation stage, gather technical requirements, confirm feasibility of ideated campaign features, define potential execution timeline and the intricacies of email personalization and complex logic.
  • Provide strategic input on growth best practices, segmentation, and user journey optimization to help achieve campaign business goals.
  • Act as a consultative partner, advising PMMs on how to translate business objectives into effective owned channel (i.e. email) strategies.
  • Guide the PMM through the Campaign Requirement Document creation, ensure the intake documents are completed and comprehensive for the production team.
• Project manage campaign development and deployment
  • Kick off and strategically manage campaign development with offshore production team, provide guidance and answers to production team during the production process, manage production timelines.
  • Prepare work orders for the production team and create project estimations for the PMM, managing the approval process for these estimates.
  • Coordinate with Data Specialists to ensure that data requirements and inputs are fully aligned with HTML development and production process, as well as be a strategic partner between Data Specialists and offshore production team.
  • Conduct thorough quality assurance (QA) reviews on all deliverables against client specifications before releasing to the PMM
  • Communicate production progress to PMM, facilitate approval of simulations, proofs and prototypes, ensure any changes are implemented after prototype and proof review.
  • Flag issues that arise during the production process and proactively seek solutions.

• Manage campaign deployment in Internal Growth tools, monitor campaign health
  • Actively manage the Internal growth tool (i.e..Gamma) campaign deployments and proactively manage the campaign lifecycle (pause, activate, launch Gamma campaigns). GAMMA is Google’s internal email marketing platform.
  • Be the expert on Gamma campaigns under their management.
  • Monitor campaign deployment health through Gamma reporting tools and internal tools. Where applicable, delegate monitoring to Data Specialists and email specialists acting as the accountable party for campaign health monitoring and error escalation.
  • Conduct post-launch campaign performance analysis to derive engagement insights and identify areas for future improvement.
• Troubleshoot and solve escalations
  • When issues arise on existing or newly deployed campaigns, proactively lead the resolution process by quickly identifying root causes, work closely with product marketing managers, production project managers, and the development team.
  • Document the issue in the form of a blameless post mortem, ensure alignment across stakeholders and facilitate process adjustments mitigating repetition of the issue in the future across the team.

• Keep things organized
  • Attend regular scrums and stand ups, provide updates on project status and act as a collaborative business partner to the PMM leading the scrum.
  • Effectively and proficiently communicate with the offshore production team by setting up and leading weekly calls. Maintain internal project status trackers and post launch quality control sheets.
  • Ensure accurate work progress tracking in Asana.
• Drive innovation and thrive for excellence
  • Proactively look for ways to improve the process to drive efficiency and reduce risk such as through implementing AI tools in the email creative or production processes.

Qualifications

• Overall 5+ years of experience in project management roles, coordinating projects across multiple organizations/cross functional teams.
• Complex Email Campaign Management: 2-3 years of proven ability to manage high-complexity, interdependent email campaigns, anticipating risks across multiple systems and stakeholders to ensure strategic alignment.
• Email Marketing Technology Proficiency: Advanced proficiency in primary email marketing technology tools (e.g., Marketo, Eloqua, Hubspot etc.) with the ability to learn and navigate independently across multiple platforms.
• Technical Proficiency (HTML): Basic understanding of web development, HTML/CSS & QA processes, with the ability to identify root causes, troubleshoot technical issues, and architect resilient solutions."
• Strategic Client Handling: Advanced client handling skills with a track record of acting as a strategic advisor, understanding scope and providing estimates that align with long-term business goals.
• Data Analysis: Proficiency in data analysis tools to interpret performance results and recommend strategic improvements to stakeholders.
• Communication: Strong, polished, and professional communication skills required for interacting with stakeholders and leading the production team.

Preferred Qualifications

• Understanding of marketing operations, processes, business requirements.
• Proactive and curious attitude, strong problem solving skills.
• Familiarity using GenAI (generative AI) for email marketing content, production and optimization.
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.

Benefits

• We support you with competitive wages and with comprehensive health care including medical, dental and vision coverage
• We support your family with gender-neutral baby bonding leave, 26 week birth-parent maternity leave, and generous life, accident and disability insurance minimums
• Employees who work onsite can enjoy free meals and snacks, and fun onsite experiences

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