Tech Process Senior Associate

Content-Whale; Gurugram District; On-site; INR 4,50,000 - 6,75,000; Full time

Job summary

An innovative firm is seeking a Tech Process Senior Associate to join their dynamic Marketing Cloud Activation team. This role is crucial in transforming marketing strategies into successful email campaigns for Google Cloud products. You'll leverage your expertise in marketing automation tools like Marketo and Eloqua, ensuring the accuracy and effectiveness of campaigns while collaborating with delivery managers. The position offers an exciting opportunity to work in a fast-paced environment, where your analytical skills and problem-solving abilities will shine. If you're passionate about digital marketing and ready to make a significant impact, this role is perfect for you.

Qualifications

• 3+ years of experience with 2+ years in marketing automation tools.
• Basic understanding of coding languages like HTML and CSS.

Responsibilities

• Provide strategic recommendations for marketing programs.
• Produce campaign assets including emails and landing pages.
• Collaborate with teams to optimize program performance.

Skills

Marketing Automation

Email Campaign Management

Analytical Skills

Problem Solving

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

Eloqua

Marketing Cloud

HTML

CSS

Job description

Job Title: Tech Process Senior Associate

Location: Gurgaon

Join Us!

At Google Operations Center, we help Google users and customers solve problems and achieve their goals—all while enjoying a culture focused on improving continuously and being better together! We work hard and play hard!

The Marketing Cloud Activation team provides support to their marketing partners in strategizing, building, testing, and executing email campaigns for Google Cloud products.

Job Description

You will serve as a vital member of moving a program from conception to completion. You will leverage your expertise in marketing automation to influence best practices, streamline production and execution, and optimize program performance. You’ll be responsible for building components essential to the program including emails, landing pages, campaigns, and forms. You’ll collaborate with delivery managers to ensure the accuracy of final deliverables and troubleshoot potential discrepancies.

Position Responsibilities

• Provide strategic best practices and recommendations for marketing programs.
• Produce campaign assets including emails, landing pages, and forms within a marketing automation WYSIWYG editor.
• Create campaigns to support different marketing initiatives including nurture programs, lead scoring, event promotion, and data management.
• Ensure the accuracy and continuity of existing and newly created programs.
• Translate and communicate technical concepts to internal teams.
• Provide campaign performance results in comparison to industry and internal benchmarks.
• Collaborate with teammates to continuously optimize output and program performance.

Minimum Requirements

• 3+ years overall experience with 2+ years experience in Marketo, Eloqua, Marketing Cloud, etc.
• Experience with various email technology tools and digital marketing automation program management such as email, paid media, event experience.
• Basic understanding of coding languages such as HTML and CSS.

Preferred Qualifications

Having as many of these specific qualifications is a plus, but transferable skills/experiences may be equally valuable:

• Marketo Certified Expert.
• Proficient in coding languages such as HTML, CSS, Java.
• Highly analytical, with a track record of being a strong problem solver.
• Presenting to business stakeholders and driving value for the business.
• Understanding of marketing operations, processes, and business requirements.
• Comfortable operating in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.

At Google Operations Center, we don’t just accept differences; we celebrate them. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.