Success Architect - Marketing Cloud

Salesforce; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Salesforce in Bengaluru seeks a highly experienced Marketing Cloud Success Architect to lead architecture engagements for large enterprise customers. You will serve as a trusted SME, guiding optimization of Marketing Cloud solutions and related data architectures.

You will partner with executives and technical teams, translating complex concepts, building playbooks, and delivering measurable value through optimized deployments, performance improvements, and successful adoption across channels.

Qualifications

• 10+ years of enterprise consulting and large-scale marketing implementations.
• Expertise in Marketing Cloud Engagement with personalization/ intelligence / account engagement.
• Strong data modeling, integration patterns, and governance practices.

Responsibilities

• Act as SME for Marketing Cloud architecture and optimization.
• Advise customers on architecture, DevOps, performance and design.
• Translate complex concepts for technical to executive audiences.
• Develop playbooks aligned with SA engagement catalog.
• Build relationships with customers and partners.

Job description

Job Category

Customer Success

Job Details

About SalesforceSalesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Job Description

The MC Success Architect is a Subject Matter Expert (SME) within our Marketing Cloud product portfolio. We are looking for a passionate technical expert who has significant experience in delivering Marketing Cloud solutions to large enterprise organizations. Success Architects (SAs) are some of our most senior technical experts who provide proactive and reactive Architecture as well as Product Technical expertise. SAs deliver advisory engagements to help maximize customer success and adoption, as well as minimize attrition risk. They partner with key stakeholders at our largest, most complex customers to share their technical thought leadership and inspire the next generation of Digital Marketing Teams. This is an Individual contributor (IC) role.

• Be a trusted Marketing Cloud Subject Matter Expert for the broader Success Architect organization
• Engage with our Signature and Strategic customers to evaluate and recommend optimization strategies for technical architecture, DevOps, performance, and solution design specific to Marketing Cloud
• Translate complex technical concepts for audiences ranging from Technical, Business to Executive Stakeholders
• Identify and evaluate capability gaps for standard product capability or identify creative solutions through customization
• Facilitate and influence Executive stakeholders while aligning technology strategy to business value and ROI
• Develop and run playbooks aligned with our Success Architect engagement catalog, tailored to the unique needs and opportunities of Marketing Cloud customers
• Build strong relationships with both internal and external business partners, contributing to broader goals and growth

Impact of the Role

As a Marketing Cloud Success Architect, you will have a significant impact on our customers' success and the growth of our organization. Your expertise and guidance will directly influence the technical architecture, performance optimization, and solution design strategies for our strategic customers, ensuring their success in leveraging Marketing Cloud's powerful capabilities. By driving customer satisfaction and delivering exceptional value, you will contribute to the overall growth and reputation of Salesforce as a leader in the industry.

Collaboration and Teamwork

Collaboration is at the core of our success, and as a Marketing Cloud Success Architect, you will have the opportunity to work closely with diverse teams of professionals. You will collaborate with customers, colleagues, and partners to evaluate technical architecture, optimize performance, and design effective solutions. By fostering strong relationships and working collaboratively, you will contribute to the collective success of our teams and the achievement of our goals.

Basic Requirements

• 10+ years proven experience in enterprise consulting, including implementing enterprise software solutions in the Marketing/MarTech space
• Experience with Salesforce Marketing Cloud Engagement (Email/Mobile) AND one of: Marketing Cloud Personalization OR Marketing Cloud Intelligence OR Marketing Cloud Account Engagement OR similar product
• Deep understanding of data modeling, integration architectures, and data governance best practices.
• Knowledge of Marketing Cloud Engagement scripting languages (AmpScript, SSJS, GTL, WSProxy)
• Experience with system architecture design and integration patterns
• Knowledge of Marketing Cloud Engagement Security capabilities and best practices
• Excellent communication skills, and ability to work collaboratively with cross-functional teams from Developer to Executive
• Stay up-to-date with emerging marketing, data-related and AI technologies
• Proactive and self-starting attitude with the ability to manage tasks independently while collaborating remotely with customers and colleagues
• Values the importance of Data Ethics and Privacy by ensuring that customer solutions adhere to relevant regulations and best practices in data security and privacy

Preferred Requirements

• Experience implementing Salesforce Clouds, Multi-cloud scenarios - Sales, Service, Industries, Marketing or Commerce
• Salesforce certifications
• Familiarity with Salesforce’s technical architecture: APIs, Standard and Custom Objects, APEX
• Familiar with Marketing / Personalization platforms
• Familiar with AI concepts
• Knowledge of Data Management principles and experience with Customer Data Platforms or Data Lakes
• Understanding of development tools including SLDS, XML, HTML, SQL, Javascript, JSON, and CSS.
• Other business level language skills (e.g. Portuguese, Spanish, Italian, French etc)

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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