Store Manager

Lenskart; Nashik District; On-site; INR 500,000 - 800,000; Full time

Job summary

Lenskart is seeking a Store Manager in Nashik, Maharashtra to bridge strategy and execution. You will lead store sales, customer satisfaction, staff development, and operations, while maintaining high morale among the team and ensuring smooth daily functioning.

You will drive customer-centric service, manage inventory and cash, enforce SOPs, and partner with cross-functional teams to deliver outstanding eye-care retail experiences.

Qualifications

• Experience in retail store operations and team leadership.
• Strong customer service orientation and relationship-building.
• Ability to drive sales targets and motivate staff.
• Familiarity with cash handling and POS transactions.

Responsibilities

• Drive NPS and customer focus by coaching staff to greet and assist customers.
• Meet store sales targets by allocating targets and maintaining high performance.
• Recruiting and developing staff; provide on‑the‑job training and feedback.
• Monitor cash reconciliation, stock levels, and POS accuracy.
• Ensure SOPs are followed and communicate updates on performance and initiatives.
• Supervise store team including optometrist, ensuring quality eye-checks and service levels.
• Schedule shifts to meet business needs and maintain staffing levels.
• Maintain store upkeep and security, ensuring stock integrity and cleanliness.

Skills

Customer focus

Sales leadership

People development

Attrition control

Cash handling

Inventory management

SOP adherence

Store operations

Job description

About the Role

A Store Manager at Lenskart acts as an important link between strategy and execution. He/she drives the store towards achieving all assigned metrics of Store Sales, Conversions, Customer satisfaction etc. and is responsible for keeping a high level of morale among the store staff, developing them, controlling attrition, and ensuring smooth operations at the store.

Responsibilities

Customer focus: Driving Net Promoter Score ( NPS )

• Greeting customers when they enter store and coaching the team to do the same
• Displaying commitment towards providing exceptional Customer Service and ensuring that Lenskart associates also treat Customer Satisfaction as a priority
• Dealing with customer service issues such as queries and complaints at store level and ensuring this is consistent with the team
• Striving to have long lasting and fruitful relationships with each of our customers

Driving sales vs. plan

• Driving the sales of the store to meet the allotted targets by allocating the targets to the staff
• Developing a culture of high sales performance expectations, i.e. Sales Leadership
• Motivating and inspiring the field team to drive for results
• Assessing field capability and establish performance priorities at group level

People development (Attrition Control)

• Assisting in recruiting and selecting high potential staff
• Providing effective on-the-job training and guidance to team members making use of company training modules
• Delivering clear, motivating and constructive feedback in a timely manner to all retail associates
• Evaluating the training needs of store associates and working closely with LD department to execute the developmental plan
• Understanding the reasons for attrition and taking measures to control it

Cash Inventory management

• Monitoring cash reconciliation to ensure there is no mismatch of store funds
• Ensuring availability of required merchandise and services
• Conducting stocktakes regularly
• Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed
• Performing the necessary quality checks for the new products
• Working very closely with other departments till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer

Supervision

• Ensuring that all store employees, including the Optometrist, are taken care of and their issues are resolved
• Ensuring that the eye check-ups are conducted as per the SOP and maintain high quality standards

SOP adherence implementation

• Ensuring that all SOPs for retail are implemented successfully and adhered to by store employees
• Updating colleagues on business performance, new initiatives and other important issues
• Scheduling the teams shift timings to meet the stores business needs and demands
• Ensuring staffing levels are adequate to effectively operate the store

Store upkeep maintenance

• Maintaining the store as per Lenskart standards, regularly cleaning the frames and other equipment at the store
• Ensuring the security of all Lenskart equipment and that there is no shortage of stock units or damage in the store .