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Mars in Bengaluru leads AMEA Consumer Technical Insights for the Cereal category and translates consumer insights into technical briefs to support new product launches across nine regions. The role focuses on shaping Sensory and Consumer learning plans and aligning them with commercial goals.
You will apply psychometric and statistical methods, guide learning across Sensory, Consumer, and Shelf-Life research, and collaborate with product development, marketing, and QA to enable reliable
Leads AMEA Consumer Technical Insights for the Cereal category to shape and align Sensory and Consumer learning plans related to commercial or technical platform to ensure successful Innovation / Renovation launches to be implemented in 9 business units of this region (Australia, Japan, Korea, India, SEA, South Africa, Turkey & Egypt). Ensure the correct translation of consumer insights into technical brief for new products that will drive user experience superiority and top-line revenue growth.
Guides and accelerates learning on Product and Consumer Understanding and integrating knowledge collectively from Sensory, Consumer and Shelf-Life research. Applies psychometric, statistical, and other sensory methodologies which lead to reliable business decisions and competitive advantage.
This position is based out of Bangalore, India. Estimated travel is 20%.