CPW Analyst II, Consumer Insights

General Mills; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

General Mills India Center busca un Analista II de Investigación Primaria para gestionar proyectos cuantitativos end-to-end, diseñar cuestionarios y extraer insights para las áreas de negocio.

Se requiere 4–6 años de experiencia en investigación de mercado, MBA o Master en Marketing y excelentes habilidades de comunicación para influir a stakeholders. Se valora experiencia multicountry en consumo masivo.

Qualifications

• 4–6 años en investigación de mercado con gestión de clientes y reporte de insights.
• Maestría o MBA en Marketing o Market Research.
• Habilidades de comunicación escrita y verbal para interactuar con stakeholders.
• Experiencia en metodologías de investigación y trabajo con agencias externas.

Responsibilities

• Gestionar proyectos de investigación primaria end-to-end.
• Diseñar cuestionarios y programar encuestas.
• Analizar datos y presentar insights a las partes interesadas.
• Colaborar con agencias externas para cumplir plazos y estándares.

Skills

Questionnaire design

Data analysis

Project management

Vendor management

Stakeholder management

Statistical techniques

Education

Master/MBA in Marketing or Market Research

Tools

SPSS

Excel

R

SurveyMonkey

Job description

**INFORMACIÓN GENERAL DE LA EMPRESA**Existimos para hacer alimentos que el mundo ame. Pero hacemos mucho más que eso. Nuestra empresa es un lugar que prioriza el bien común, amplía el aprendizaje, explora nuevas perspectivas y reinventa nuevas posibilidades cada día. Buscamos personas que quieran dar lo mejor de sí: mentes audaces y con gran corazón que se desafían entre sí y crecen juntas. Porque convertirnos en el líder indiscutible en alimentación implica rodearnos de personas con hambre de lo que viene.**OVERVIEW**The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.Our mission in **CMI ‘globally’** is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.**CMI in General Mills India Center** is a part of **General Mills Strategy and Growth Organization**, working as extensions of **Consumer Insights and Commercial Measurement and Revenue Analytics** central organizations, to deliver insights and analytics across all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI’s JV with Nestle).We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.We are seeking a curious, analytical, and motivated **Analyst II – Primary Research** to join our CI team within the Consumer Insights function at General Mills India Center. The Consumer Insights team leads in-house consumer research is largely primary (**quantitative)** to understand and interpret consumer behavior. We are looking for an individual to work closely on the in-house quantitative function. Someone who loves using data to tell stories and deeply understand stakeholder’ needs and the business requirements to provide strategic insights. The role holder should be able to apply research methodologies effectively, manage global projects end to end, able to multi-task, demonstrate strong cross-functional collaboration and establish oneself as a trusted advisor to stakeholders. **KEY ACCOUNTABILITIES****Project management and execution**The candidate will be accountable for end-to-end project management which includes –* Gaining expertise in using the tools developed in-house and by external vendors* Multitasking and managing multiple research projects end to end i.e. from designing a questionnaire, programming survey, discussion guides to analysis the data and reporting* Developing knowledge and skills required to apply advanced statistical techniques in order to identify patterns and trends from the data.Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidenceShould be able to proactively learn and apply new tools to find unique solutions to the business questions.**Vendor management**The candidate must partner with external research agencies and ensure projects are completed within agreed timelines and as per agreed quality standards.**Stakeholder management*** Should proactively connect with internal stakeholders to understand their requirements, and suggest appropriate research methods to fulfill those requirements with minimum manager supervision* Become a trusted advisor and the go-to person for the internal stakeholders, when they need guidance on answering research questions* Is able to effectively communicate key findings to the stakeholders and the leadership team in meetings **MINIMUM QUALIFICATIONS*** 4 - 6 years of relevant market research experience including experience in client management, questionnaire design, discussion guides, data analysis and reporting* Master’s degree or MBA with specialization in Marketing or Market research* Must have strong written and verbal communication skills to effectively interact with stakeholders and team members* Should have experience in different research methodologies like* Must be able to multitask and effectively manage multiple stakeholders, vendors and projects together* Should possess strong time management, teamwork, critical thinking, analytical, and influencing skills**PREFERRED QUALIFICATIONS*** Led/ Worked on multi country primary research (Quantitative) studies.* Worked at leading market research agency like Kantar or Ipsos* Has experience working with cross-functional teams* Experience on working with CPG industry and global markets will be an added advantage