Sr.SEO Executive

Praxis360 Marketing Pvt. Ltd.; Nagpur District; On-site; INR 300,000 - 520,000; Full time

Job summary

Praxis360 Marketing Pvt. Ltd. in Nagpur is seeking an SEO Executive to implement SEO and social media strategies for clients. You will analyze campaigns, perform keyword research, and optimize content to meet client goals.

The role requires hands-on experience with SEO tools, analytics, and CMS platforms, and you will collaborate with the team to drive measurable results across campaigns.

Qualifications

• 2 years of experience in SEM and SEO.
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with analytics tools including Google Analytics.
• Experience with popular keyword tools (Google, WordTracker, Keyword Discovery, etc).
• Experience working with CMS environments.

Responsibilities

• Perform keyword research aligned with client objectives to optimize content and uncover opportunities.
• Provide SEO analysis and recommendations considering site structure and pages.
• Develop and execute content strategies aligned with SEO goals.
• Administer search engine programs (XML sitemaps, webmaster tools) for diagnostic reporting.
• Create and support marketing content for social media usage.

Skills

SEO/SEM

Analytical thinking

MS Excel

Presentation skills

Tools

Google Analytics

Keyword research tools

CMS platforms

MS Excel

PowerPoint

Word

Job description

The SEO Executive is responsible for implementing SEO and social media strategies for clients. The SEO Executive can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Professional Skills & Qualifications

• 2years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
• Proficiency in MS Excel, PowerPoint, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
• Experience working with CMS and building/administering content in CMS environments